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Palmolive Shaving Cream SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 5894

SWOT analysis of Palmolive Shaving Cream analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Palmolive Shaving Cream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Palmolive Shaving Cream to benchmark its business & performance as compared to the competitors and industry. Palmolive Shaving Cream is one of the leading brands in the FMCG sector. The table below also lists the top Palmolive Shaving Cream competitors and elaborates Palmolive Shaving Cream market segmentation, target group, positioning & Unique Selling Proposition (USP).

Palmolive Shaving Cream SWOT, Competitors, Marketing STP & Brand analysis Table
Palmolive Shaving Cream Brand Analysis
Parent Company

Colgate-Palmolive

Category

Personal Care – Shaving

Sector

FMCG

Tagline/ Slogan

For a Close, Smooth Shave!

USP

New Palmolive Shaving Cream softens the beard as you shave

Palmolive Shaving Cream STP
Segment

Personal Care – Men Grooming – Shaving Cream

Target Group

Urban & Semi-Urban Men

Positioning

Shaving cream for men that provides a close and a smooth shave without causing skin irritation

Palmolive Shaving Cream SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Palmolive Shaving Cream. Strengths are:

1. Contains skin conditioning agents that leave the skin soft and smooth
2. Cream softens the beard with shave and does not cause any irritation
3. Allows the razor to get in close contact with the skin to ensure proper shaving along the edges

Weaknesses

Here are the weaknesses in the Palmolive Shaving Cream SWOT Analysis:

1. Palmolive still focused only on the shaving cream and has not come out with the shaving foam variant
2.Other Popular shaving brands ensure that there is limited market share

Opportunities

Following are the Opportunities in Palmolive Shaving Cream SWOT Analysis:

1. Available in 2 variants – Moisturizing Deluxe and Refreshing Lemon
2. High growth market segment with an annual growth rate of over 20%
3. Can move into the shaving gel segment as well to offer more variety and gain a better market share

Threats

The threats in the SWOT Analysis of Palmolive Shaving Cream are as mentioned:

1.Strong competition from established brands like Gillette
2. Shaving Cream is slowly being replaced by Foam and Gel variants in the market
3.Cheaper local variants of shaving creams takes away the market share for the product

Palmolive Shaving Cream Competition
Competitors

Below are the top 3 Palmolive Shaving Cream competitors:

1. Gillette
2.Godrej Shaving Cream
3. Old Spice Shaving Cream

The brandguide table above concludes the Palmolive Shaving Cream SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Palmolive Shaving Cream. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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