Palmolive Shaving Cream SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Colgate-Palmolive

Personal Care – Shaving

FMCG

For a Close, Smooth Shave!

New Palmolive Shaving Cream softens the beard as you shave

Personal Care – Men Grooming – Shaving Cream

Urban & Semi-Urban Men

Shaving cream for men that provides a close and a smooth shave without causing skin irritation

Below are the Strengths in the SWOT Analysis of Palmolive Shaving Cream:

1. Contains skin conditioning agents that leave the skin soft and smooth
2. Cream softens the beard with shave and does not cause any irritation
3. Allows the razor to get in close contact with the skin to ensure proper shaving along the edges

Here are the weaknesses in the Palmolive Shaving Cream SWOT Analysis:

1. Palmolive still focused only on the shaving cream and has not come out with the shaving foam variant
2.Other Popular shaving brands ensure that there is limited market share

Following are the Opportunities in Palmolive Shaving Cream SWOT Analysis:

1. Available in 2 variants – Moisturizing Deluxe and Refreshing Lemon
2. High growth market segment with an annual growth rate of over 20%
3. Can move into the shaving gel segment as well to offer more variety and gain a better market share

The threats in the SWOT Analysis of Palmolive Shaving Cream are as mentioned:

1.Strong competition from established brands like Gillette
2. Shaving Cream is slowly being replaced by Foam and Gel variants in the market
3.Cheaper local variants of shaving creams takes away the market share for the product

Below are the top 3 Palmolive Shaving Cream competitors:

1. Gillette
2.Godrej Shaving Cream
3. Old Spice Shaving Cream