SWOT Analysis of Palmolive Shaving Cream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Palmolive Shaving Cream |
|
Parent Company |
Colgate-Palmolive |
Category |
Personal Care – Shaving |
Sector |
|
Tagline/ Slogan |
For a Close, Smooth Shave! |
USP |
New Palmolive Shaving Cream softens the beard as you shave |
Palmolive Shaving Cream STP |
|
Segment |
Personal Care – Men Grooming – Shaving Cream |
Target Group |
Urban & Semi-Urban Men |
Positioning |
Shaving cream for men that provides a close and a smooth shave without causing skin irritation |
Palmolive Shaving Cream SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Palmolive Shaving Cream : 1. Contains skin conditioning agents that leave the skin soft and smooth |
Weaknesses |
1. Palmolive still focused only on the shaving cream and has not come out with the shaving foam variant |
Opportunities |
1. Available in 2 variants – Moisturizing Deluxe and Refreshing Lemon |
Threats |
1.Strong competition from established brands like Gillette |
Palmolive Shaving Cream Competition |
|
Competitors |
Below are the 3 main Palmolive Shaving Cream competitors : 1. Gillette |
The brandguide table above concludes the Palmolive Shaving Cream SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Palmolive Shaving Cream. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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