Palmolive Shaving Cream SWOT Analysis, USP & Competitors

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SWOT Analysis of Palmolive Shaving Cream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Palmolive Shaving Cream

Parent Company



Personal Care – Shaving



Tagline/ Slogan

For a Close, Smooth Shave!


New Palmolive Shaving Cream softens the beard as you shave



Personal Care – Men Grooming – Shaving Cream

Target Group

Urban & Semi-Urban Men


Shaving cream for men that provides a close and a smooth shave without causing skin irritation

SWOT Analysis


1. Contains skin conditioning agents that leave the skin soft and smooth
2. Cream softens the beard with shave and does not cause any irritation
3. Allows the razor to get in close contact with the skin to ensure proper shaving along the edges


1. Palmolive still focused only on the shaving cream and has not come out with the shaving foam variant
2.Other Popular shaving brands ensure that there is limited market share


1. Available in 2 variants – Moisturizing Deluxe and Refreshing Lemon
2. High growth market segment with an annual growth rate of over 20%
3. Can move into the shaving gel segment as well to offer more variety and gain a better market share


1.Strong competition from established brands like Gillette
2. Shaving Cream is slowly being replaced by Foam and Gel variants in the market
3.Cheaper local variants of shaving creams takes away the market share for the product



1. Gillette
2.Godrej Shaving Cream
3. Old Spice Shaving Cream

The table above concludes the Palmolive Shaving Cream SWOT analysis along with its marketing and brand parameters.


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