Garnier Bodycocoon SWOT Analysis, Competitors & USP

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SWOT Analysis of Garnier Bodycocoon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Garnier Bodycocoon

Parent Company



Personal Care brands - Skin care



Tagline/ Slogan

Take Care


Great fragrance and leaves the skin smooth and hydrated. Contains nutritive fruit oils

Garnier Bodycocoon STP


Middle and upper class

Target Group

All people having dry skin looking for skin care


Nourishes and soothes dry skin

Garnier Bodycocoon SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Garnier Bodycocoon :

1. Affordable and easily accessible
2. Under the aegis of strong Garnier brand
3. High quality, nice fragrance
4. Very positive product reviews
5. Excellent availability in the urban and semi-urban areas


1. Skin products might suit people with sensitive skin
2.Skincare segment offer a huge variety for customers to choose from


1. Expansion in different fragrances
2.Add value by spot removal feature or glowing skin
3.Introduce small quantity packing


1.Too many competitors
2.Difficult to differentiate
3.Low switching costs

Garnier Bodycocoon Competition


Below are the 4 main Garnier Bodycocoon competitors :


4.Fair and lovely

The brandguide table above concludes the Garnier Bodycocoon SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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