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Garnier Bodycocoon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Garnier Bodycocoon analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Garnier Bodycocoon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Garnier Bodycocoon to benchmark its business & performance as compared to the competitors and industry. As of 2020, Garnier Bodycocoon is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Garnier Bodycocoon competitors and includes Garnier Bodycocoon target market, segmentation, positioning & Unique Selling Proposition (USP).

Garnier Bodycocoon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Garnier Bodycocoon Brand Analysis
Parent Company

L'Oréal

Category

Personal Care brands - Skin care

Sector

FMCG

Tagline/ Slogan

Take Care

USP

Great fragrance and leaves the skin smooth and hydrated. Contains nutritive fruit oils

Garnier Bodycocoon STP
Garnier Bodycocoon Segmentation

Middle and upper class

Garnier Bodycocoon Target Market

All people having dry skin looking for skin care

Garnier Bodycocoon Positioning

Nourishes and soothes dry skin

Garnier Bodycocoon SWOT Analysis
Garnier Bodycocoon Strengths

Below are the Strengths in the SWOT Analysis of Garnier Bodycocoon:

1. Affordable and easily accessible
2. Under the aegis of strong Garnier brand
3. High quality, nice fragrance
4. Very positive product reviews
5. Excellent availability in the urban and semi-urban areas

Garnier Bodycocoon Weaknesses

Here are the weaknesses in the Garnier Bodycocoon SWOT Analysis:

1. Skin products might suit people with sensitive skin
2.Skincare segment offer a huge variety for customers to choose from

Garnier Bodycocoon Opportunities

Following are the Opportunities in Garnier Bodycocoon SWOT Analysis:

1. Expansion in different fragrances
2.Add value by spot removal feature or glowing skin
3.Introduce small quantity packing

Garnier Bodycocoon Threats

The threats in the SWOT Analysis of Garnier Bodycocoon are as mentioned:

1.Too many competitors
2.Difficult to differentiate
3.Low switching costs

Garnier Bodycocoon Competition
Competitors

Below are the top 4 Garnier Bodycocoon competitors:

1.Vaseline
2.Ponds
3.Cetaphil

4.Fair and lovely


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Garnier Bodycocoon. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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