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Garnier Mineral Deodorant SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Garnier Mineral Deodorant analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Garnier Mineral Deodorant SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Garnier Mineral Deodorant to benchmark its business & performance as compared to the competitors and industry. As of 2020, Garnier Mineral Deodorant is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Garnier Mineral Deodorant competitors and includes Garnier Mineral Deodorant target market, segmentation, positioning & Unique Selling Proposition (USP).

Garnier Mineral Deodorant SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Garnier Mineral Deodorant Brand Analysis
Parent Company

L'Oréal

Category

Personal Care brands- Fragrances

Sector

FMCG

Tagline/ Slogan

48 Hr nonstop protection deodorant

USP

The first anti-perspirant that gives you 48 hr -hour freshness Powered with perlite which has 5 times the absorbing power of talc.

Garnier Mineral Deodorant STP
Garnier Mineral Deodorant Segmentation

Upper middle class and urban markets

Garnier Mineral Deodorant Target Market

Upwardly mobile consumer

Garnier Mineral Deodorant Positioning

48 Hr nonstop protection

Garnier Mineral Deodorant SWOT Analysis
Garnier Mineral Deodorant Strengths

Below are the Strengths in the SWOT Analysis of Garnier Mineral Deodorant:

1. Two focused ranges for men and women with number of options
2. Incredible humidity absorption capacity
3. Celebrities as brand ambassadors enhance image
4. Strong brand support of Garnier and L'Oréal

5.High differentiation due to power of mineralite

Garnier Mineral Deodorant Weaknesses

Here are the weaknesses in the Garnier Mineral Deodorant SWOT Analysis:

1. Deodrant market is highly competitive and hence limited scope to increase market share
2. Product is premium hence mostly limited to urban areas

Garnier Mineral Deodorant Opportunities

Following are the Opportunities in Garnier Mineral Deodorant SWOT Analysis:

1. Revamp packaging
2.Reposition Product
3.Expand in more varieties to make presence felt

Garnier Mineral Deodorant Threats

The threats in the SWOT Analysis of Garnier Mineral Deodorant are as mentioned:

1. Cut throat competition
2.Easily imitable
3.Customer retention difficult a new brands launch regularly

Garnier Mineral Deodorant Competition
Competitors

Below are the top 6 Garnier Mineral Deodorant competitors:

1. Revlon's Mitchum aerosol
2.Axe Deodorant
3.Set wet

4.Denver

5.Nivea

6.Rexona soap


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Garnier Mineral Deodorant. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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