Nima Bartan Bar SWOT Analysis, Competitors & USP

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SWOT Analysis of Nima Bartan Bar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nima Bartan Bar

Parent Company

Nirma Ltd.


Home Care brands- detergents



Tagline/ Slogan

Bartan Hai Ya Darpan


Removes stains and foul smell completely

Nima Bartan Bar STP


Hand Dishwashing – Powder, Bar, Liquid

Target Group

Common middle-class Households in India


Cleans the vessel just like mirror

Nima Bartan Bar SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nima Bartan Bar :

1. Low priced and good quality soap for utensils
2. Effective advertising and brand visibility
3. Strong support of Nirma brand
4. Deep distribution network capturing early rural market


1.Presence of other soap brands and local products means less scope for market expansion
2.Less presence in premium segment


1.Tie ups with other brands
2.Liquid soap variation
3. Global expansion to other emerging economies


1. Price Sensitive and Volume Driven Market Segment
2. Regular re-launches of the product to gain market share
3. Continuous product development essential

Nima Bartan Bar Competition


Below are the 3 main Nima Bartan Bar competitors :

1.Pril (Henkel)
2.Odopic (Dabur)
3.Godrej Dish Wash

The brandguide table above concludes the Nima Bartan Bar SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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