Nima Bartan Bar SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 2484
Advertisements

SWOT Analysis of Nima Bartan Bar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nima Bartan Bar

Parent Company

Nirma Ltd.

Category

Home Care brands- detergents

Sector

FMCG

Tagline/ Slogan

Bartan Hai Ya Darpan

USP

Removes stains and foul smell completely

Nima Bartan Bar STP

Segment

Hand Dishwashing – Powder, Bar, Liquid

Target Group

Common middle-class Households in India

Positioning

Cleans the vessel just like mirror

Nima Bartan Bar SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nima Bartan Bar :

1. Low priced and good quality soap for utensils
2. Effective advertising and brand visibility
3. Strong support of Nirma brand
4. Deep distribution network capturing early rural market

Weaknesses

1.Presence of other soap brands and local products means less scope for market expansion
2.Less presence in premium segment

Opportunities

1.Tie ups with other brands
2.Liquid soap variation
3. Global expansion to other emerging economies

Threats

1. Price Sensitive and Volume Driven Market Segment
2. Regular re-launches of the product to gain market share
3. Continuous product development essential

Nima Bartan Bar Competition

Competitors

Below are the 3 main Nima Bartan Bar competitors :

1.Pril (Henkel)
2.Odopic (Dabur)
3.Godrej Dish Wash


The brandguide table above concludes the Nima Bartan Bar SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Nima Bartan Bar. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: