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Nirma Beauty Soap SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Nirma Beauty Soap analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nirma Beauty Soap SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nirma Beauty Soap to benchmark its business & performance as compared to the competitors and industry. As of 2020, Nirma Beauty Soap is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nirma Beauty Soap competitors and includes Nirma Beauty Soap target market, segmentation, positioning & Unique Selling Proposition (USP).

Nirma Beauty Soap SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nirma Beauty Soap Brand Analysis
Parent Company

Nirma Ltd


Personal Care brands- soaps



Tagline/ Slogan

Soundriya sabun nirma


Quality at affordable price

Nirma Beauty Soap STP
Nirma Beauty Soap Segmentation

Beauty Soaps

Nirma Beauty Soap Target Market

Mass market for women form middle class

Nirma Beauty Soap Positioning

Better Products, Better Value, Better Living

Nirma Beauty Soap SWOT Analysis
Nirma Beauty Soap Strengths

Below are the Strengths in the SWOT Analysis of Nirma Beauty Soap:

1. First movers advantage and captured a large market share
2. Early penetration in to the market
3. Low priced
4. Backward integration
5. Excellent availability due to strong distribution channels in India

Nirma Beauty Soap Weaknesses

Here are the weaknesses in the Nirma Beauty Soap SWOT Analysis:

1.Difficult to maintain low cost
2.Lack global tie-ups

Nirma Beauty Soap Opportunities

Following are the Opportunities in Nirma Beauty Soap SWOT Analysis:

1.Acquisitions for strengthening its distribution tie-ups
2.Entry into premium segment

Nirma Beauty Soap Threats

The threats in the SWOT Analysis of Nirma Beauty Soap are as mentioned:

1.MNCs coming to India toilet and soap industry
2.Emergence of small regional players

Nirma Beauty Soap Competition

Below are the top 3 Nirma Beauty Soap competitors:



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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