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L'Oréal SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 22655

SWOT analysis of L'Oréal analyses the brand/company with its strengths, weaknesses, opportunities & threats. In L'Oréal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like L'Oréal to benchmark its business & performance as compared to the competitors and industry. L'Oréal is one of the leading brands in the FMCG sector. The table below also lists the top L'Oréal competitors and elaborates L'Oréal market segmentation, target group, positioning & Unique Selling Proposition (USP).

L'Oréal SWOT, Competitors, Marketing STP & Brand analysis Table
L'Oréal Brand Analysis
Parent Company



Cosmetics and beauty products



Tagline/ Slogan

Because you’re worth it


Movie stars and celebrities as brand ambassadors

L'Oréal STP

Women looking for beauty products

Target Group

Upper class urban women


Beauty products for women as every women is worth it

L'Oréal Product Portfolio

1. Garnier Fructis Shampoo              2.Garnier Bodycocoon

3. Garnier Mineral Deodrant            4. Garnier Color Naturals

5. Garnier Hair Gels                         6. Maybelline Cosmetics

7. L'Oréal Paris

The above mentioned brands are the prominent products under the L'Oréal product portfolio.

L'Oréal SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of L'Oréal. Strengths are:

1. It is the world’s largest beauty and cosmetics company
2. Has over 60,000 people employed globally
3. High product quality, excellent advertising and brand visibility
4. Top international celebrities as brand ambassadors give a premium brand image
5. Excellent global distribution ensures maximum reach of products
6. Loreal has over 20 global brands available in 130 countries
7. There are over 38 factories with over 5 billion units manufacturing annually


Here are the weaknesses in the L'Oréal SWOT Analysis:

1. Due to many subdivisions, employee management becomes a challenge
2.Presence of other established brands in the cosmetics segment means difficult to increase market share


Following are the Opportunities in L'Oréal SWOT Analysis:

1. Tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand


The threats in the SWOT Analysis of L'Oréal are as mentioned:

1. Intense and increasing competition amongst other FMCG companies
2.FDI in retail thereby allowing international brands
3. Competition from unbranded and local products

L'Oréal Competition

Below are the top 7 L'Oréal competitors:

1. Marico

2. ITC Limited

3. Nirma Ltd

4. HUL

5. Colgate-Palmolive

6. Procter and Gamble

7. Dabur India

The brandguide table above concludes the L'Oréal SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to L'Oréal. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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