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L'Oréal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of L'Oréal analyses the brand/company with its strengths, weaknesses, opportunities & threats. In L'Oréal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like L'Oréal to benchmark its business & performance as compared to the competitors and industry. As of 2020, L'Oréal is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top L'Oréal competitors and includes L'Oréal target market, segmentation, positioning & Unique Selling Proposition (USP).

L'Oréal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
L'Oréal Brand Analysis
Parent Company



Cosmetics and beauty products



Tagline/ Slogan

Because you’re worth it


Movie stars and celebrities as brand ambassadors

L'Oréal STP
L'Oréal Segmentation

Women looking for beauty products

L'Oréal Target Market

Upper class urban women

L'Oréal Positioning

Beauty products for women as every women is worth it

L'Oréal Product Portfolio

1. Garnier Fructis Shampoo              2.Garnier Bodycocoon

3. Garnier Mineral Deodrant            4. Garnier Color Naturals

5. Garnier Hair Gels                         6. Maybelline Cosmetics

7. L'Oréal Paris

The above mentioned brands are the prominent products under the L'Oréal product portfolio.

L'Oréal SWOT Analysis
L'Oréal Strengths

Below are the Strengths in the SWOT Analysis of L'Oréal:

1. It is the world’s largest beauty and cosmetics company
2. Has over 60,000 people employed globally
3. High product quality, excellent advertising and brand visibility
4. Top international celebrities as brand ambassadors give a premium brand image
5. Excellent global distribution ensures maximum reach of products
6. Loreal has over 20 global brands available in 130 countries
7. There are over 38 factories with over 5 billion units manufacturing annually

L'Oréal Weaknesses

Here are the weaknesses in the L'Oréal SWOT Analysis:

1. Due to many subdivisions, employee management becomes a challenge
2.Presence of other established brands in the cosmetics segment means difficult to increase market share

L'Oréal Opportunities

Following are the Opportunities in L'Oréal SWOT Analysis:

1. Tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand

L'Oréal Threats

The threats in the SWOT Analysis of L'Oréal are as mentioned:

1. Intense and increasing competition amongst other FMCG companies
2.FDI in retail thereby allowing international brands
3. Competition from unbranded and local products

L'Oréal Competition

Below are the top 7 L'Oréal competitors:

1. Marico

2. ITC Limited

3. Nirma Ltd

4. HUL

5. Colgate-Palmolive

6. Procter and Gamble

7. Dabur India

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to L'Oréal. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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