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Colgate Max White SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Colgate Max White analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Colgate Max White SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colgate Max White to benchmark its business & performance as compared to the competitors and industry. As of 2020, Colgate Max White is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Colgate Max White competitors and includes Colgate Max White target market, segmentation, positioning & Unique Selling Proposition (USP).

Colgate Max White SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Colgate Max White Brand Analysis
Parent Company

Colgate Palmolive





Tagline/ Slogan

Max Taazgi Max Whitening; To Help Reveal your spectacular Smile


Contains Mini White Strips that releases a burst of whitening powder

Colgate Max White STP
Colgate Max White Segmentation

Personal Oral Care – Toothpaste

Colgate Max White Target Market

Young men and women who are smile conscious

Colgate Max White Positioning

Toothpaste to recharge your smile and give an intense wave of freshness

Colgate Max White SWOT Analysis
Colgate Max White Strengths

Below are the Strengths in the SWOT Analysis of Colgate Max White:

1.  Toothpaste helps in whitening teeth, Freshen Breath and Fight Cavities
2. White Strips present in the toothpaste help achieving a spectacular smile through whiter teeth
3. High brand value attached with Colgate an added advantage for the product

Colgate Max White Weaknesses

Here are the weaknesses in the Colgate Max White SWOT Analysis:

1. Product has limited share as there are numerous brands in the segment

Colgate Max White Opportunities

Following are the Opportunities in Colgate Max White SWOT Analysis:

1. Max White brand extension to a range of toothbrushes in some countries
2. Targets a niche segment in toothpaste segment, which can help it gain the position of a market leader in its category
3. Target semi-urban and rural areas and also tie-ups with hotel chains  for Oral Care Hygiene by promoting the product in these areas

Colgate Max White Threats

The threats in the SWOT Analysis of Colgate Max White are as mentioned:

1. Part of a huge portfolio of products available as part of Oral Care in Colgate, hence giving the product immense competition from within
2. Intense competition in oral care segment from national and internal brands
3. Oral Care prevalent only in urban areas of the country

Colgate Max White Competition

Below are the top 3 Colgate Max White competitors:

1. Close Up
2. Oral-B
3. Amway

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Colgate Max White. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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