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Palmolive Aroma Liquid Hand Wash SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Palmolive Aroma Liquid Hand Wash analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Palmolive Aroma Liquid Hand Wash SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Palmolive Aroma Liquid Hand Wash to benchmark its business & performance as compared to the competitors and industry. As of 2020, Palmolive Aroma Liquid Hand Wash is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Palmolive Aroma Liquid Hand Wash competitors and includes Palmolive Aroma Liquid Hand Wash target market, segmentation, positioning & Unique Selling Proposition (USP).

Palmolive Aroma Liquid Hand Wash SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Palmolive Aroma Liquid Hand Wash Brand Analysis
Parent Company

Colgate-Palmolive

Category

FMCG

Sector

FMCG

Tagline/ Slogan

Relax your Senses

USP

Palmolive Aroma Relaxing is enriched with the natural essential oils

Palmolive Aroma Liquid Hand Wash STP
Palmolive Aroma Liquid Hand Wash Segmentation

Personal Care – Liquid Hand Wash

Palmolive Aroma Liquid Hand Wash Target Market

Urban and Semi Urban Households

Palmolive Aroma Liquid Hand Wash Positioning

Liquid hand wash with natural ingredients to relax and soothe the hands

Palmolive Aroma Liquid Hand Wash SWOT Analysis
Palmolive Aroma Liquid Hand Wash Strengths

Below are the Strengths in the SWOT Analysis of Palmolive Aroma Liquid Hand Wash:

1. Hand wash helps in softening the skin
2. The relaxing scent of the hand wash envelops in an aura of peace and tranquility
3. Lavender, an ingredient of hand wash, is a great de-toxifier and cleanser
4. Balances the lower and higher chakras, and helps in balancing extreme emotions
5. Good brand presence due to advertising and marketing

Palmolive Aroma Liquid Hand Wash Weaknesses

Here are the weaknesses in the Palmolive Aroma Liquid Hand Wash SWOT Analysis:

1. Market share growth limited as extremely competitive segment
2. Lack of availability of refill packs for the hand wash

Palmolive Aroma Liquid Hand Wash Opportunities

Following are the Opportunities in Palmolive Aroma Liquid Hand Wash SWOT Analysis:

1. Liquid Hand Wash still a niche market segment with great growth potential
2. Possibility of further variants to offer more variety in the segment
3.

Palmolive Aroma Liquid Hand Wash Threats

The threats in the SWOT Analysis of Palmolive Aroma Liquid Hand Wash are as mentioned:

1. Competition from established products like RB’s Dettol
2. To compete against other liquid hand wash products from Colgate as well – Palmolive Naturals
3. Market limited only to urban areas mostly

Palmolive Aroma Liquid Hand Wash Competition
Competitors

Below are the top 2 Palmolive Aroma Liquid Hand Wash competitors:

1. Dettol Hand Wash
2. Lifebuoy Hand Wash


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Palmolive Aroma Liquid Hand Wash. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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