Palmolive Aroma Liquid Hand Wash SWOT Analysis, USP & Competitors

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SWOT Analysis of Palmolive Aroma Liquid Hand Wash with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Palmolive Aroma Liquid Hand Wash

Parent Company





Personal Care – Hand Wash

Tagline/ Slogan

Relax your Senses


Palmolive Aroma Relaxing is enriched with the natural essential oils



Personal Care – Liquid Hand Wash

Target Group

Urban and Semi Urban Households


Liquid hand wash with natural ingredients to relax and soothe the hands

SWOT Analysis


1. Hand wash helps in softening the skin
2. The relaxing scent of the hand wash envelops in an aura of peace and tranquility
3. Lavender, an ingredient of hand wash, is a great de-toxifier and cleanser
4. Balances the lower and higher chakras, and helps in balancing extreme emotions
5. Good brand presence due to advertising and marketing


1. Market share growth limited as extremely competitive segment
2. Lack of availability of refill packs for the hand wash


1. Liquid Hand Wash still a niche market segment with great growth potential
2. Possibility of further variants to offer more variety in the segment


1. Competition from established products like RB’s Dettol
2. To compete against other liquid hand wash products from Colgate as well – Palmolive Naturals
3. Market limited only to urban areas mostly



1. Dettol Hand Wash
2. Lifebuoy Hand Wash

The table above concludes the Palmolive Aroma Liquid Hand Wash SWOT analysis along with its marketing and brand parameters.


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