Johnson's Bedtime SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 3636

SWOT analysis of Johnson's Bedtime analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Johnson's Bedtime SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Johnson's Bedtime to benchmark its business & performance as compared to the competitors and industry. Johnson's Bedtime is one of the leading brands in the FMCG sector. The table below also lists the top Johnson's Bedtime competitors and elaborates Johnson's Bedtime market segmentation, target group, positioning & Unique Selling Proposition (USP).

Johnson's Bedtime SWOT, Competitors, Marketing STP & Brand analysis Table
Johnson's Bedtime Brand Analysis
Parent Company

Johnson and Johnson


Baby Care



Tagline/ Slogan

Help Baby Sleep Better


A unique aromatic product that take cares of babies helping them sleep better

Johnson's Bedtime STP

Baby care product

Target Group

New born babies and mothers


Gives baby a relaxed atmosphere at bath time to enable him or her to sleep better. The formula contains lavender, a known natural floral for relaxation. It leaves baby's skin smooth, soft and moisturized.

Johnson's Bedtime SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Johnson's Bedtime. Strengths are:

1. The largest selling brand for baby care products on which mothers can rely
2. Significant sales and marketing capabilities
3. Uniqueness of product, excellent scent
4. Good advertising and brand awareness
5. Excellent global distribution and product


Here are the weaknesses in the Johnson's Bedtime SWOT Analysis:

1.Limited presence in the rural areas, which can be a huge segment


Following are the Opportunities in Johnson's Bedtime SWOT Analysis:

1.Taking the product to rural market
2.Bring out more such kind of products for children slightly higher age group
3.Tie-ups with hotel chains, crèches and playhouses


The threats in the SWOT Analysis of Johnson's Bedtime are as mentioned:

1.Competitive brands and products in the same segment
2. Indigenous products as substitutes

Johnson's Bedtime Competition

Below are the top 3 Johnson's Bedtime competitors:

1.1st Step
2.Himalaya herbal

The brandguide table above concludes the Johnson's Bedtime SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Johnson's Bedtime. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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