Johnson's Bedtime SWOT Analysis, USP & Competitors

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SWOT Analysis of Johnson's Bedtime with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Johnson's Bedtime

Parent Company

Johnson and Johnson


Baby Care



Tagline/ Slogan

Help Baby Sleep Better


A unique aromatic product that take cares of babies helping them sleep better



Baby care product

Target Group

New born babies and mothers


Gives baby a relaxed atmosphere at bath time to enable him or her to sleep better. The formula contains lavender, a known natural floral for relaxation. It leaves baby's skin smooth, soft and moisturized.

SWOT Analysis


1. The largest selling brand for baby care products on which mothers can rely
2. Significant sales and marketing capabilities
3. Uniqueness of product, excellent scent
4. Good advertising and brand awareness
5. Excellent global distribution and product


1.Limited presence in the rural areas, which can be a huge segment


1.Taking the product to rural market
2.Bring out more such kind of products for children slightly higher age group
3.Tie-ups with hotel chains, crèches and playhouses


1.Competitive brands and products in the same segment
2. Indigenous products as substitutes



1.1st Step
2.Himalaya herbal

The table above concludes the Johnson's Bedtime SWOT analysis along with its marketing and brand parameters.


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