Godrej Jet SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1777

SWOT Analysis of Godrej Jet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej Jet

Parent Company

Godrej Consumer Products


Home care brands



Tagline/ Slogan

A coil with the goodness of Chandan; Instant relief from mosquitoes


Regional fragrance



Immediate protection from Mosquitoes

Target Group

Middle class households


Fast action against tough mosquitoes

SWOT Analysis


1. Dominance in Andhra Pradesh market and South India market

2. Available according to local preferences such as Chandan

3.Special formulation which give quick relief from tough mosquitoes
4. Available as Coil, Mat, Refill packs
5. Good distribution and product availability in South India


1.Limited national presence and advertising
2. Lack of global presence and also limited rural penetration


1.Newer Fragrance suiting with national market

2.Tie-up with health institutions, hotel chains, resorts
3. Expansion in Indian as well as global markets


1. Rising competition in local markets and pest management firms

2. Popularity of other brands in the same segment
3. High customer brand switching for the FMCG brands



2. Local Pest Control

The table above concludes the Godrej Jet SWOT analysis along with its marketing and brand parameters.


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