Godrej HIT SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 4477
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SWOT Analysis of Godrej HIT with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej HIT

Parent Company

Godrej Consumer Products

Category

Home care brands

Sector

FMCG

Tagline/ Slogan

Ek bhi machhar nahi bachega; Cockroaches die; Kill mosquitoes kill malaria

USP

Leader in household insecticide spray market

Godrej HIT STP

Segment

People who want complete protection from pest

Target Group

Lower, middle and upper class people

Positioning

Powerful and efficacious pest solution that kills pests instantly

Godrej HIT SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Godrej HIT :

1. Reaching out to a strong consumer base through a Strong distribution network

2.Disruptive innovation of hit magic paper and Hit Kill malaria campaign

3.Wide range of products in forms of aerosols, chalks and baits

4.Powerful imagery and superior product solution such as unique seek and kill applicator which kill hidden cockroaches

5.Most powerful mosquito solution, acts fastest with visible drop dead action
6. Excellent advertising through print media and TVCs

Weaknesses

1.Pesticides Poisoning

2.Limited presence in rural areas, which can be a huge market

Opportunities

1.Expand the segment to wider variety of clothing
2. Tie-ups with hotel chains, resorts
3. Expansion in Indian as well as global markets

Threats

1. Rising competition in local markets and pest management firms

2. Popularity of other brands in the same segment
3. High customer brand switching for the FMCG brands

Godrej HIT Competition

Competitors

Below are the 2 main Godrej HIT competitors :

1. Baygon
2. Local pest control


The brandguide table above concludes the Godrej HIT SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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