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VO5 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of VO5 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In VO5 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like VO5 to benchmark its business & performance as compared to the competitors and industry. VO5 is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top VO5 competitors and includes VO5 target market, segmentation, positioning & Unique Selling Proposition (USP).

VO5 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
VO5 Brand Analysis
Parent Company



Personal Care brands - Hair care



Tagline/ Slogan

Break the mould; 5 essential vitamins is our secret


Close to nature and popular brand

VO5 Segmentation


VO5 Target Market

Middle and Affluent class

VO5 Positioning

Alberto VO5 is the number one styling brand in the United Kingdom

VO5 SWOT Analysis
VO5 Strengths

Below are the Strengths in the SWOT Analysis of VO5:

1. Company’s flagship brand and most popular
2.Quality product for daily hair care to innovative styling products.
3.Has products like shampoos, hairdressing, hair spray, etc
4. Excellent product quality and distribution

VO5 Weaknesses

Here are the weaknesses in the VO5 SWOT Analysis:

1. Limited brand visibility as compared to some other brands
2. Lack of global geographic reach

VO5 Opportunities

Following are the Opportunities in VO5 SWOT Analysis:

1.Untapped geographical regions
2.Inclusive growth in the market
3. Tie-ups with parlor and saloons, hotel chains, resorts etc

VO5 Threats

The threats in the SWOT Analysis of VO5 are as mentioned:

1. Lots of domestic competitors

2. Better distribution network of some competitors

VO5 Competition

Below are the top 3 VO5 competitors:

1. Dove
2. Pantene
3. Set Wet

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to VO5. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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