VO5 SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 3528

SWOT analysis of VO5 analyses the brand/company with its strengths, weaknesses, opportunities & threats. VO5 is one of the leading brands in the FMCG sector. The table below also lists the top VO5 competitors and elaborates VO5 segmentation, targeting, positioning & USP.

VO5 SWOT, Competitors, Marketing STP & Brand analysis Table
VO5 Brand Analysis
Parent Company

Unilever

Category

Personal Care brands - Hair care

Sector

FMCG

Tagline/ Slogan

Break the mould; 5 essential vitamins is our secret

USP

Close to nature and popular brand

VO5 STP
Segment

Premium

Target Group

Middle and Affluent class

Positioning

Alberto VO5 is the number one styling brand in the United Kingdom

VO5 SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of VO5. Strengths are:

1. Company’s flagship brand and most popular
2.Quality product for daily hair care to innovative styling products.
3.Has products like shampoos, hairdressing, hair spray, etc
4. Excellent product quality and distribution

Weaknesses

Here are the weaknesses in the VO5 SWOT Analysis:

1. Limited brand visibility as compared to some other brands
2. Lack of global geographic reach

Opportunities

Following are the Opportunities in VO5 SWOT Analysis:

1.Untapped geographical regions
2.Inclusive growth in the market
3. Tie-ups with parlor and saloons, hotel chains, resorts etc

Threats

The threats in the SWOT Analysis of VO5 are as mentioned:

1. Lots of domestic competitors

2. Better distribution network of some competitors

VO5 Competition
Competitors

Below are the top 3 VO5 competitors:

1. Dove
2. Pantene
3. Set Wet

The brandguide table above concludes the VO5 SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to VO5. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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