VO5 SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 3528

SWOT analysis of VO5 analyses the brand/company with its strengths, weaknesses, opportunities & threats. VO5 is one of the leading brands in the FMCG sector. The table below also lists the top VO5 competitors and elaborates VO5 segmentation, targeting, positioning & USP.

VO5 SWOT, Competitors, Marketing STP & Brand analysis Table
VO5 Brand Analysis
Parent Company



Personal Care brands - Hair care



Tagline/ Slogan

Break the mould; 5 essential vitamins is our secret


Close to nature and popular brand



Target Group

Middle and Affluent class


Alberto VO5 is the number one styling brand in the United Kingdom

VO5 SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of VO5. Strengths are:

1. Company’s flagship brand and most popular
2.Quality product for daily hair care to innovative styling products.
3.Has products like shampoos, hairdressing, hair spray, etc
4. Excellent product quality and distribution


Here are the weaknesses in the VO5 SWOT Analysis:

1. Limited brand visibility as compared to some other brands
2. Lack of global geographic reach


Following are the Opportunities in VO5 SWOT Analysis:

1.Untapped geographical regions
2.Inclusive growth in the market
3. Tie-ups with parlor and saloons, hotel chains, resorts etc


The threats in the SWOT Analysis of VO5 are as mentioned:

1. Lots of domestic competitors

2. Better distribution network of some competitors

VO5 Competition

Below are the top 3 VO5 competitors:

1. Dove
2. Pantene
3. Set Wet

The brandguide table above concludes the VO5 SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to VO5. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: