Equal Sweetner SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 3568

SWOT analysis of Equal Sweetner analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Equal Sweetner SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Equal Sweetner to benchmark its business & performance as compared to the competitors and industry. Equal Sweetner is one of the leading brands in the FMCG sector. The table below also lists the top Equal Sweetner competitors and elaborates Equal Sweetner market segmentation, target group, positioning & Unique Selling Proposition (USP).

Equal Sweetner SWOT, Competitors, Marketing STP & Brand analysis Table
Equal Sweetner Brand Analysis
Parent Company

Merisant Company


Personal Care Brands- Health



Tagline/ Slogan

Free of sugar, great taste; In taste we trust


Sugar substitute

Equal Sweetner STP

Calorie conscious and diabetics patient

Target Group

Urban households looking to control sugar intake


World's leading low-calorie tabletop sweeteners

Equal Sweetner SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Equal Sweetner. Strengths are:

1.High Market growth and popularity
2.High Quality product
3.With the company global distribution, it is available in over 100 countries
4.Company's reputation and brand image helps in promoting
5. Good advertising and marketing
6. Available in various sachets, packages etc


Here are the weaknesses in the Equal Sweetner SWOT Analysis:

1. Tough competition from other popular brands

2. Opportunity loss at stores as people often go for brand switching


Following are the Opportunities in Equal Sweetner SWOT Analysis:

1.Untapped geographical regions
2.Increasing health consciousness
3. Tie-ups with hotels. restaurants, health-care saloons etc


The threats in the SWOT Analysis of Equal Sweetner are as mentioned:

1.Better distribution network of existing competitors
2.New entrants in the same segment

Equal Sweetner Competition

Below are the top 3 Equal Sweetner competitors:


The brandguide table above concludes the Equal Sweetner SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Equal Sweetner. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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