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Equal Sweetner SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Equal Sweetner analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Equal Sweetner SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Equal Sweetner to benchmark its business & performance as compared to the competitors and industry. Equal Sweetner is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Equal Sweetner competitors and includes Equal Sweetner target market, segmentation, positioning & Unique Selling Proposition (USP).

Equal Sweetner SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Equal Sweetner Brand Analysis
Parent Company

Merisant Company


Personal Care Brands- Health



Tagline/ Slogan

Free of sugar, great taste; In taste we trust


Sugar substitute

Equal Sweetner STP
Equal Sweetner Segmentation

Calorie conscious and diabetics patient

Equal Sweetner Target Market

Urban households looking to control sugar intake

Equal Sweetner Positioning

World's leading low-calorie tabletop sweeteners

Equal Sweetner SWOT Analysis
Equal Sweetner Strengths

Below are the Strengths in the SWOT Analysis of Equal Sweetner:

1.High Market growth and popularity
2.High Quality product
3.With the company global distribution, it is available in over 100 countries
4.Company's reputation and brand image helps in promoting
5. Good advertising and marketing
6. Available in various sachets, packages etc

Equal Sweetner Weaknesses

Here are the weaknesses in the Equal Sweetner SWOT Analysis:

1. Tough competition from other popular brands

2. Opportunity loss at stores as people often go for brand switching

Equal Sweetner Opportunities

Following are the Opportunities in Equal Sweetner SWOT Analysis:

1.Untapped geographical regions
2.Increasing health consciousness
3. Tie-ups with hotels. restaurants, health-care saloons etc

Equal Sweetner Threats

The threats in the SWOT Analysis of Equal Sweetner are as mentioned:

1.Better distribution network of existing competitors
2.New entrants in the same segment

Equal Sweetner Competition

Below are the top 3 Equal Sweetner competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Equal Sweetner. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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