Equal Sweetner SWOT Analysis, Competitors & USP

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SWOT Analysis of Equal Sweetner with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Equal Sweetner

Parent Company

Merisant Company


Personal Care Brands- Health



Tagline/ Slogan

Free of sugar, great taste; In taste we trust


Sugar substitute

Equal Sweetner STP


Calorie conscious and diabetics patient

Target Group

Urban households looking to control sugar intake


World's leading low-calorie tabletop sweeteners

Equal Sweetner SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Equal Sweetner. Strengths are:

1.High Market growth and popularity
2.High Quality product
3.With the company global distribution, it is available in over 100 countries
4.Company's reputation and brand image helps in promoting
5. Good advertising and marketing
6. Available in various sachets, packages etc


Here are the weaknesses of Equal Sweetner :

1. Tough competition from other popular brands

2. Opportunity loss at stores as people often go for brand switching


Following are the Opportunities of Equal Sweetner :

1.Untapped geographical regions
2.Increasing health consciousness
3. Tie-ups with hotels. restaurants, health-care saloons etc


The threats of Equal Sweetner are as mentioned :

1.Better distribution network of existing competitors
2.New entrants in the same segment

Equal Sweetner Competition


Below are the 3 main Equal Sweetner competitors :


The brandguide table above concludes the Equal Sweetner SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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