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Gaviscon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Gaviscon analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Gaviscon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gaviscon to benchmark its business & performance as compared to the competitors and industry. As of 2020, Gaviscon is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Gaviscon competitors and includes Gaviscon target market, segmentation, positioning & Unique Selling Proposition (USP).

Gaviscon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Gaviscon Brand Analysis
Parent Company

Reckitt Benckiser

Category

Personal Care Brand- health

Sector

FMCG

Tagline/ Slogan

Burning? Take Gaviscon; Keeps acid down to where it belongs; What a feeling

USP

It is used to help stabilize the stomach contents and reduce reflux and regurgitation, but is not an antacid.

Gaviscon STP
Gaviscon Segmentation

Heartburn/Antacid

Gaviscon Target Market

Person suffering from heartburn

Gaviscon Positioning

Non antacid & non- prescription medicine

Gaviscon SWOT Analysis
Gaviscon Strengths

Below are the Strengths in the SWOT Analysis of Gaviscon:

1. Manufactured by established brand

2.RB has been ranked as one of the Most Innovative Companies in the World
3. One of most popular product of Reckitt Benckiser having good reach
4. Treats heartburn effectively in spite of not being antacid
5. Variants available for all age group
6. Good advertising and brand presence

Gaviscon Weaknesses

Here are the weaknesses in the Gaviscon SWOT Analysis:

1. Sometimes doctors are against use of products and suggest other treatments
2. No Reach in Rural market, which is a huge market

Gaviscon Opportunities

Following are the Opportunities in Gaviscon SWOT Analysis:

1. Diversification in product range
2.Tapping Rural market
3. Tie-up with hotel chains, food chains etc

Gaviscon Threats

The threats in the SWOT Analysis of Gaviscon are as mentioned:

1. Rising competition with similar products
2. Doctors recommending use of other treatments

Gaviscon Competition
Competitors

Below are the top 3 Gaviscon competitors:

1.Gelusil
2.Amphojel
3. Ranitidine


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Gaviscon. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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