Godrej No. 1 SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Godrej No. 1 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Godrej No. 1 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Godrej No. 1 to benchmark its business & performance as compared to the competitors and industry. Godrej No. 1 is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Godrej No. 1 competitors and includes Godrej No. 1 target market, segmentation, positioning & Unique Selling Proposition (USP).

Godrej No. 1 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Godrej No. 1 Brand Analysis
Parent Company

Godrej Consumer Products


Personal Care Brands- Soaps



Tagline/ Slogan

Kya aapka sabun hai great 1; Khubsoorti ko aur kya chaiyen


Best quality at affordable price

Godrej No. 1 STP
Godrej No. 1 Segmentation

Beauty conscious people

Godrej No. 1 Target Market

Urban and semi-urban females

Godrej No. 1 Positioning

Nourish skin to make it soft and glowing

Godrej No. 1 SWOT Analysis
Godrej No. 1 Strengths

Below are the Strengths in the SWOT Analysis of Godrej No. 1:

1. One of the Largest selling grade one soap and top three soap brand by volume

2. 35+ crore Indian as consumer base & sold across 18 lakh outlets in India

3. Available in nine variants

Godrej No1 Sahyadri Navratna Awards, Doordarshan Panjpani Awards, Gold Awards for Indian television
4. Good advertising and marketing

Godrej No. 1 Weaknesses

Here are the weaknesses in the Godrej No. 1 SWOT Analysis:

1.Limited market share due to stiff competition in the premium soap market
2. Rural penetration is limited

Godrej No. 1 Opportunities

Following are the Opportunities in Godrej No. 1 SWOT Analysis:

1.Need to tap rural markets by launching small size

2. One of fastest growing brand and can go for global expansion
3.Tie-up with corporates and hotel chains

Godrej No. 1 Threats

The threats in the SWOT Analysis of Godrej No. 1 are as mentioned:

1.Cut throat competition from domestic soap brands

2.Less scope of expansion

3.Switching costs are low

Godrej No. 1 Competition

Below are the top 5 Godrej No. 1 competitors:





5. Superia

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Godrej No. 1. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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