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Godrej Shaving Cream SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Godrej Shaving Cream analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Godrej Shaving Cream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Godrej Shaving Cream to benchmark its business & performance as compared to the competitors and industry. As of 2020, Godrej Shaving Cream is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Godrej Shaving Cream competitors and includes Godrej Shaving Cream target market, segmentation, positioning & Unique Selling Proposition (USP).

Godrej Shaving Cream SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Godrej Shaving Cream Brand Analysis
Parent Company

Godrej Consumer Products

Category

Personal care brands- shaving

Sector

FMCG

Tagline/ Slogan

The one bright spot in a man’s morning

USP

Value for money product

Godrej Shaving Cream STP
Godrej Shaving Cream Segmentation

Men grooming shaving cream

Godrej Shaving Cream Target Market

Urban and semi urban men

Godrej Shaving Cream Positioning

Shaving cream for men that gives totally different experience of rich lather and smooth skin

Godrej Shaving Cream SWOT Analysis
Godrej Shaving Cream Strengths

Below are the Strengths in the SWOT Analysis of Godrej Shaving Cream:

1.Godrej shaving cream has a good brand recall

2.Has a good presence in the market with significant market share

3.Specially tested exhilarating fragrance

4.Vitamin and aloe Vera based shave cream

5.“Close shave moments” association with cricket

6.Packaged in attractive tube adding dynamism to product

Godrej Shaving Cream Weaknesses

Here are the weaknesses in the Godrej Shaving Cream SWOT Analysis:

1. Large number of brands in market ensure limited market share

2.Tough to expand in premium segment and lesser rural penetration

Godrej Shaving Cream Opportunities

Following are the Opportunities in Godrej Shaving Cream SWOT Analysis:

1.Increase penetration in rural areas

2.Increase frequency of shave in a week

3.High growth market segment
4.Expansion into premium segment through gel and foam formulations

Godrej Shaving Cream Threats

The threats in the SWOT Analysis of Godrej Shaving Cream are as mentioned:

1.Increasing local and international competitors

2.More sophisticated and innovative products such as gel bases formulation by competitors

3.Cheaper local market variants are available

Godrej Shaving Cream Competition
Competitors

Below are the top 8 Godrej Shaving Cream competitors:

1.Dettol shaving cream

2.Axe shaving cream

3.Old spice shaving cream

4.Gillette shaving cream

5.Palmolive shaving cream

6.Vi-John shaving cream

7.Nivea shaving cream

8.Park avenue shaving cream


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Godrej Shaving Cream. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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