Godrej Vigil SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 2624

SWOT analysis of Godrej Vigil analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Godrej Vigil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Godrej Vigil to benchmark its business & performance as compared to the competitors and industry. Godrej Vigil is one of the leading brands in the FMCG sector. The table below also lists the top Godrej Vigil competitors and elaborates Godrej Vigil market segmentation, target group, positioning & Unique Selling Proposition (USP).

Godrej Vigil SWOT, Competitors, Marketing STP & Brand analysis Table
Godrej Vigil Brand Analysis
Parent Company

Godrej Consumer Products


Personal Care Brands- Soaps



Tagline/ Slogan

Now I have the shield, to win in every field; Health soap for winners; Shield of good health


Low priced high quality product

Godrej Vigil STP

Personal health care- soap

Target Group

Medium to low income families


Health soap

Godrej Vigil SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Godrej Vigil. Strengths are:

1.Advanced TCS (triple control system) formula which removes germs

2.Conducted world health contest as a part of brand building

3.Conducted Asha and L’il Champs contest

4.India’s on the of the top health soap
5. Good advertising and branding


Here are the weaknesses in the Godrej Vigil SWOT Analysis:

1.Brand not able to gain large consumer base due to stiff competition

2.Cannibalization of market by various Godrej soap


Following are the Opportunities in Godrej Vigil SWOT Analysis:

1.Regain the consumer base in urban as well as rural areas

2.Tie-up with hotel chains


The threats in the SWOT Analysis of Godrej Vigil are as mentioned:

1.Cut throat competition from domestic soap brands

2.Less scope of expansion

3.Switching costs are low

Godrej Vigil Competition

Below are the top 4 Godrej Vigil competitors:





The brandguide table above concludes the Godrej Vigil SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Godrej Vigil. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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