Godrej Vigil SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 2303

SWOT Analysis of Godrej Vigil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej Vigil

Parent Company

Godrej Consumer Products


Personal Care Brands- Soaps



Tagline/ Slogan

Now I have the shield, to win in every field; Health soap for winners; Shield of good health


Low priced high quality product

Godrej Vigil STP


Personal health care- soap

Target Group

Medium to low income families


Health soap

Godrej Vigil SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Godrej Vigil :

1.Advanced TCS (triple control system) formula which removes germs

2.Conducted world health contest as a part of brand building

3.Conducted Asha and L’il Champs contest

4.India’s on the of the top health soap
5. Good advertising and branding


1.Brand not able to gain large consumer base due to stiff competition

2.Cannibalization of market by various Godrej soap


1.Regain the consumer base in urban as well as rural areas

2.Tie-up with hotel chains


1.Cut throat competition from domestic soap brands

2.Less scope of expansion

3.Switching costs are low

Godrej Vigil Competition


Below are the 4 main Godrej Vigil competitors :





The brandguide table above concludes the Godrej Vigil SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Godrej Vigil. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: