Godrej Shikakai SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 2848

SWOT analysis of Godrej Shikakai analyses the brand/company with its strengths, weaknesses, opportunities & threats. Godrej Shikakai is one of the leading brands in the FMCG sector.

In addition to SWOT Analysis, the table below also lists the top Godrej Shikakai competitors and elaborates Godrej Shikakai segmentation, targeting, positioning & USP.

Godrej Shikakai

Parent Company

Godrej Consumer Products


Personal care brands- Hair care



Tagline/ Slogan

3 in 1 soap


Ayurvedic trusted old brand

Godrej Shikakai STP


Niche market for bar soap shampoo

Target Group

Mid to low income women


Inexpensive way to have clean, shiny and healthy hair

Godrej Shikakai SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Godrej Shikakai. Strengths are:

1. Ayurvedic formulation of Shikakai, Amla and Bhringraj to cleanse condition and nourish hair.

2. Pure herbal soap without fear of hair fall
3. Advertising and branding is good through TVCs and print ads
4. Good distribution through the Godrej Consumer Products network


Here are the weaknesses in the Godrej Shikakai SWOT Analysis:

1. In urban areas shampoos preferred over soaps

2. Reach in the rural area is limited


Following are the Opportunities in Godrej Shikakai SWOT Analysis:

1. Brand expansion into other segments

2.People believe that shikakai is best product to wash hair


The threats in the SWOT Analysis of Godrej Shikakai are as mentioned:

1.Increasing competition in hair wash category due to products like shampoos and conditioners

2. Large number of substitutes are available

Godrej Shikakai Competition


Below are the top 2 Godrej Shikakai competitors:

1. Swastik Shikakai
2. Panene

The brandguide table above concludes the Godrej Shikakai SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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