Godrej Shikakai SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 2848

SWOT analysis of Godrej Shikakai analyses the brand/company with its strengths, weaknesses, opportunities & threats. Godrej Shikakai is one of the leading brands in the FMCG sector.

In addition to SWOT Analysis, the table below also lists the top Godrej Shikakai competitors and elaborates Godrej Shikakai segmentation, targeting, positioning & USP.

Godrej Shikakai

Parent Company

Godrej Consumer Products

Category

Personal care brands- Hair care

Sector

FMCG

Tagline/ Slogan

3 in 1 soap

USP

Ayurvedic trusted old brand

Godrej Shikakai STP

Segment

Niche market for bar soap shampoo

Target Group

Mid to low income women

Positioning

Inexpensive way to have clean, shiny and healthy hair

Godrej Shikakai SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Godrej Shikakai. Strengths are:

1. Ayurvedic formulation of Shikakai, Amla and Bhringraj to cleanse condition and nourish hair.

2. Pure herbal soap without fear of hair fall
3. Advertising and branding is good through TVCs and print ads
4. Good distribution through the Godrej Consumer Products network

Weaknesses

Here are the weaknesses in the Godrej Shikakai SWOT Analysis:

1. In urban areas shampoos preferred over soaps

2. Reach in the rural area is limited

Opportunities

Following are the Opportunities in Godrej Shikakai SWOT Analysis:

1. Brand expansion into other segments

2.People believe that shikakai is best product to wash hair

Threats

The threats in the SWOT Analysis of Godrej Shikakai are as mentioned:

1.Increasing competition in hair wash category due to products like shampoos and conditioners

2. Large number of substitutes are available

Godrej Shikakai Competition

Competitors

Below are the top 2 Godrej Shikakai competitors:

1. Swastik Shikakai
2. Panene


The brandguide table above concludes the Godrej Shikakai SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Godrej Shikakai. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: