Godrej Shikakai SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 2620
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SWOT Analysis of Godrej Shikakai with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej Shikakai

Parent Company

Godrej Consumer Products

Category

Personal care brands- Hair care

Sector

FMCG

Tagline/ Slogan

3 in 1 soap

USP

Ayurvedic trusted old brand

Godrej Shikakai STP

Segment

Niche market for bar soap shampoo

Target Group

Mid to low income women

Positioning

Inexpensive way to have clean, shiny and healthy hair

Godrej Shikakai SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Godrej Shikakai :

1. Ayurvedic formulation of Shikakai, Amla and Bhringraj to cleanse condition and nourish hair.

2. Pure herbal soap without fear of hair fall
3. Advertising and branding is good through TVCs and print ads
4. Good distribution through the Godrej Consumer Products network

Weaknesses

1. In urban areas shampoos preferred over soaps

2. Reach in the rural area is limited

Opportunities

1. Brand expansion into other segments

2.People believe that shikakai is best product to wash hair

Threats

1.Increasing competition in hair wash category due to products like shampoos and conditioners

2. Large number of substitutes are available

Godrej Shikakai Competition

Competitors

Below are the 2 main Godrej Shikakai competitors :

1. Swastik Shikakai
2. Panene


The brandguide table above concludes the Godrej Shikakai SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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