Godrej Shikakai SWOT Analysis, USP & Competitors

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SWOT Analysis of Godrej Shikakai with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej Shikakai

Parent Company

Godrej Consumer Products


Personal care brands- Hair care



Tagline/ Slogan

3 in 1 soap


Ayurvedic trusted old brand



Niche market for bar soap shampoo

Target Group

Mid to low income women


Inexpensive way to have clean, shiny and healthy hair

SWOT Analysis


1. Ayurvedic formulation of Shikakai, Amla and Bhringraj to cleanse condition and nourish hair.

2. Pure herbal soap without fear of hair fall
3. Advertising and branding is good through TVCs and print ads
4. Good distribution through the Godrej Consumer Products network


1. In urban areas shampoos preferred over soaps

2. Reach in the rural area is limited


1. Brand expansion into other segments

2.People believe that shikakai is best product to wash hair


1.Increasing competition in hair wash category due to products like shampoos and conditioners

2. Large number of substitutes are available



1. Swastik Shikakai
2. Panene

The table above concludes the Godrej Shikakai SWOT analysis along with its marketing and brand parameters.


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