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Godrej Expert SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Godrej Expert analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Godrej Expert SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Godrej Expert to benchmark its business & performance as compared to the competitors and industry. As of 2020, Godrej Expert is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Godrej Expert competitors and includes Godrej Expert target market, segmentation, positioning & Unique Selling Proposition (USP).

Godrej Expert SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Godrej Expert Brand Analysis
Parent Company

Godrej Consumer Products


Personal Care Brands- Hair Care



Tagline/ Slogan

Happy hair happy you


Largest selling hair colour in India

Godrej Expert STP
Godrej Expert Segmentation

Personal hair colour

Godrej Expert Target Market

Men and women

Godrej Expert Positioning

Powder hair colour

Godrej Expert SWOT Analysis
Godrej Expert Strengths

Below are the Strengths in the SWOT Analysis of Godrej Expert:

1.Approximate four crore users

2.Available in three variants: Care, original and advanced

Ammonia free formulation

3.Two-thrids of market share in powder hair colour

4.100% grey coverage and is enhanced with perfume and conditioner.

5.Unique colour lock formulation

6.First to launch herbal based colour

7.First ever powder hair colour with consistency of gel that does not drip

8.In the event “mission Happy” 1500+ people colour their hair and creates happy hair world record and enters Limca Book of Records

Godrej Expert Weaknesses

Here are the weaknesses in the Godrej Expert SWOT Analysis:

1.Has not  expand into premium segment

2.Powder formulation not comfortable with some people

Godrej Expert Opportunities

Following are the Opportunities in Godrej Expert SWOT Analysis:

1.Penetration into rural & premium segments

2.Tie-up with hair saloons

Godrej Expert Threats

The threats in the SWOT Analysis of Godrej Expert are as mentioned:

1.Increasing competition from sophisticated formulations creams and gel

2.In rural India Heena is preferred

3.Increasing competition from local manufactures

Godrej Expert Competition

Below are the top 4 Godrej Expert competitors:


2.Bigen  Powder hair dye


4.Vasmol powder hair colour

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Godrej Expert. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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