Godrej Colour Soft SWOT Analysis, Competitors & USP

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SWOT Analysis of Godrej Colour Soft with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej Colour Soft

Parent Company

Godrej Consumer Products


Personal Care Brands- Hair care



Tagline/ Slogan

Made for Indian hair and skin tones; Colors of India


Ammonia free and cheaper than other ammonia free products

Godrej Colour Soft STP


Personal hair colour

Target Group

Urban young women


Ultra gentle hair colour

Godrej Colour Soft SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Godrej Colour Soft :

1.Ammonia free formulation that protects hair

2.Largest selling hair colour in terms of volumes (36 per cent volume share)

3.No irritation to skin and eyes

4.Built in moisture lock conditioner

5.Available in five different colours

6.Complete packaging which includes colourant, developer lotion, shampoo, conditioner sachets, measuring cup and a pair of gloves.

7.Creation of “Godrej hair care institute”


1.Limited semi-urban penetration which can be a huge market

2.Basics hair shades available rather than fashion shades available with other brands


1.Tie-up and start of brand own hair saloons

2.Launch of various fashion shades
3. Global expansion and international presence


1.Increasing competition from sophisticated formulations creams and gel

2.In rural India heena is preferred

3.Increasing competition from local manufactures

Godrej Colour Soft Competition


Below are the 5 main Godrej Colour Soft competitors :




4.Sunsilk pro colour


The brandguide table above concludes the Godrej Colour Soft SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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