Godrej Nupur Mehendi SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 4005

SWOT Analysis of Godrej Nupur Mehendi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godrej Nupur Mehendi

Parent Company

Godrej Consumer Products


Personal Care Brands- Hair Care



Tagline/ Slogan

Mix sahi shine nayi


Herbal formulation

Godrej Nupur Mehendi STP


Personal hair care

Target Group

30 plus middle class female


Provide nourishment to the hair

Godrej Nupur Mehendi SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Godrej Nupur Mehendi :

1.Herbal product free of chemicals

2.Give the jet black colour to hair

3.Enriched with the goodness of natural ingredients like Amla, Mehendi, Shikakai & Bhringaraj.

4.Excellent branding and brand visibility through TVCs and ad campaigns


1.Limited brand penetration in the rural areas as well as global markets

2.People allergic to paraphenylaminediamine (PPD) cannot use it


1.Expansion into rural segments

2.Various other innovative products in hair care
3. Global expansions and international tie-ups


1.Increasing income of consumer shift them to more sophisticated hair colors

2.Increasing competition from local manufacturers

Godrej Nupur Mehendi Competition


Below are the 4 main Godrej Nupur Mehendi competitors :

1.Black rose kali mehandi


3.Rajasthani mehandi

4. Local competitors

The brandguide table above concludes the Godrej Nupur Mehendi SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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