Ruchi No. 1 Soap SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 4351

SWOT analysis of Ruchi No. 1 Soap analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ruchi No. 1 Soap SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ruchi No. 1 Soap to benchmark its business & performance as compared to the competitors and industry. Ruchi No. 1 Soap is one of the leading brands in the FMCG sector. The table below also lists the top Ruchi No. 1 Soap competitors and elaborates Ruchi No. 1 Soap market segmentation, target group, positioning & Unique Selling Proposition (USP).

Ruchi No. 1 Soap SWOT, Competitors, Marketing STP & Brand analysis Table
Ruchi No. 1 Soap Brand Analysis
Parent Company

Ruchi Soya Industries Limited

Category

Skin care- Soap

Sector

FMCG

Tagline/ Slogan

The fragrance that rejuvenates

USP

Provides quality at economical price

Ruchi No. 1 Soap STP
Segment

Personal care brand- soap

Target Group

Middle class household women

Positioning

Long lasting freshness

Ruchi No. 1 Soap SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ruchi No. 1 Soap. Strengths are:

1. Available in four different superior fragrances

2. Contain natural soya as constituent which is best for exfoliating the skin
3. Good advertising and marketing through TVCs
4. Availability and distribution is good through multi-brand retail stores

Weaknesses

Here are the weaknesses in the Ruchi No. 1 Soap SWOT Analysis:

1. Not able to retain market share because of presence of large number of players in the soap market
2. Limited brand loyalty as people often switch brands due to many options

Opportunities

Following are the Opportunities in Ruchi No. 1 Soap SWOT Analysis:

1. Brand extension into other segments such as creams, face wash etc.

2. Extension into men’s segment

3. Need to tap rural markets by launching small size packages

4. Tie-up with hotel chains

Threats

The threats in the SWOT Analysis of Ruchi No. 1 Soap are as mentioned:

1. Growing competition in the personal care segment

2. Entry of foreign competitors in the market

3. Switching costs are low

Ruchi No. 1 Soap Competition
Competitors

Below are the top 6 Ruchi No. 1 Soap competitors:

1. Godrej No. 1

2. Lux

3. Breeze

4. Emani pure soap

5. Vivel

6. Liril

The brandguide table above concludes the Ruchi No. 1 Soap SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ruchi No. 1 Soap. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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