Ruchi No. 1 Soap SWOT Analysis, USP & Competitors

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SWOT Analysis of Ruchi No. 1 Soap with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ruchi No. 1 Soap

Parent Company

Ruchi Soya Industries Limited


Skin care- Soap



Tagline/ Slogan

The fragrance that rejuvenates


Provides quality at economical price



Personal care brand- soap

Target Group

Middle class household women


Long lasting freshness

SWOT Analysis


1. Available in four different superior fragrances

2. Contain natural soya as constituent which is best for exfoliating the skin
3. Good advertising and marketing through TVCs
4. Availability and distribution is good through multi-brand retail stores


1. Not able to retain market share because of presence of large number of players in the soap market
2. Limited brand loyalty as people often switch brands due to many options


1. Brand extension into other segments such as creams, face wash etc.

2. Extension into men’s segment

3. Need to tap rural markets by launching small size packages

4. Tie-up with hotel chains


1. Growing competition in the personal care segment

2. Entry of foreign competitors in the market

3. Switching costs are low



1. Godrej No. 1

2. Lux

3. Breeze

4. Emani pure soap

5. Vivel

6. Liril

The table above concludes the Ruchi No. 1 Soap SWOT analysis along with its marketing and brand parameters.


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