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Ruchi No. 1 Soap SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Ruchi No. 1 Soap analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ruchi No. 1 Soap SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ruchi No. 1 Soap to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ruchi No. 1 Soap is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ruchi No. 1 Soap competitors and includes Ruchi No. 1 Soap target market, segmentation, positioning & Unique Selling Proposition (USP).

Ruchi No. 1 Soap SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ruchi No. 1 Soap Brand Analysis
Parent Company

Ruchi Soya Industries Limited


Skin care- Soap



Tagline/ Slogan

The fragrance that rejuvenates


Provides quality at economical price

Ruchi No. 1 Soap STP
Ruchi No. 1 Soap Segmentation

Personal care brand- soap

Ruchi No. 1 Soap Target Market

Middle class household women

Ruchi No. 1 Soap Positioning

Long lasting freshness

Ruchi No. 1 Soap SWOT Analysis
Ruchi No. 1 Soap Strengths

Below are the Strengths in the SWOT Analysis of Ruchi No. 1 Soap:

1. Available in four different superior fragrances

2. Contain natural soya as constituent which is best for exfoliating the skin
3. Good advertising and marketing through TVCs
4. Availability and distribution is good through multi-brand retail stores

Ruchi No. 1 Soap Weaknesses

Here are the weaknesses in the Ruchi No. 1 Soap SWOT Analysis:

1. Not able to retain market share because of presence of large number of players in the soap market
2. Limited brand loyalty as people often switch brands due to many options

Ruchi No. 1 Soap Opportunities

Following are the Opportunities in Ruchi No. 1 Soap SWOT Analysis:

1. Brand extension into other segments such as creams, face wash etc.

2. Extension into men’s segment

3. Need to tap rural markets by launching small size packages

4. Tie-up with hotel chains

Ruchi No. 1 Soap Threats

The threats in the SWOT Analysis of Ruchi No. 1 Soap are as mentioned:

1. Growing competition in the personal care segment

2. Entry of foreign competitors in the market

3. Switching costs are low

Ruchi No. 1 Soap Competition

Below are the top 6 Ruchi No. 1 Soap competitors:

1. Godrej No. 1

2. Lux

3. Breeze

4. Emani pure soap

5. Vivel

6. Liril

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ruchi No. 1 Soap. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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