Brasso SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 2850

SWOT analysis of Brasso analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Brasso SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Brasso to benchmark its business & performance as compared to the competitors and industry. Brasso is one of the leading brands in the FMCG sector. The table below also lists the top Brasso competitors and elaborates Brasso market segmentation, target group, positioning & Unique Selling Proposition (USP).

Brasso SWOT, Competitors, Marketing STP & Brand analysis Table
Brasso Brand Analysis
Parent Company

Reckitt Benckiser


Home Care brands - Metal Polish



Tagline/ Slogan

The new liquid metal polish


Works well on Brass, Copper, Stainless, Chrome, Aluminum, pewter and bronze

Brasso STP

House Care - Metal Polish

Target Group

Urban & Semi-urban population; Commercial users


Multi -purpose metal  polish  for  cleaning and polishing brass,

pewter, chrome, copper and stainless steel.

Brasso SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Brasso. Strengths are:

1. A 100 year old brand - High recollection value
2. Can be used on a variety of metal surfaces
3. Has expanded to be used for cleaning CDs/DVDs & screens
4. Good distribution and availability due to R&B’s global network
5. Available in over 30 countries


Here are the weaknesses in the Brasso SWOT Analysis:

1. Limited advertising on TVCs and print ads compared to other R&B products
2. Not much market presence in emerging markets like India, where traditional polishes still used


Following are the Opportunities in Brasso SWOT Analysis:

1. High demand for specialised polishes in the market
2. To be used for cleaning screens, mobile pads in new products
3. More penetration through better advertising and band visibility


The threats in the SWOT Analysis of Brasso are as mentioned:

1. Availability of cheap imitations & other products
2. Not much used commercially where it can have the maximum presence
3. Not much visibility for the product owing to low advertising spends

Brasso Competition

Below are the top 2 Brasso competitors:

1. Inox
2. Dr. PLUS

The brandguide table above concludes the Brasso SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Brasso. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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