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Visine SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Visine analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Visine SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Visine to benchmark its business & performance as compared to the competitors and industry. Visine is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Visine competitors and includes Visine target market, segmentation, positioning & Unique Selling Proposition (USP).

Visine SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Visine Brand Analysis
Parent Company

Johnson & Johnson


Personal care- eye care



Tagline/ Slogan

No other drop does more


Product line specially for eye care only

Visine STP
Visine Segmentation

Personal care-eye care health segment

Visine Target Market

All age group above 6yrs

Visine Positioning

Sweet Relief for Itchy Allergy Eyes

Visine SWOT Analysis
Visine Strengths

Below are the Strengths in the SWOT Analysis of Visine:

1. Johnson & Johnson Limited was ranked among the Top 50 best employers and among top MNC’s in the healthcare sector
2. Varieties of pack for catering different eye needs

3. Natural Tears Formula that contains 10 important ingredients found in one’s own tears

4. Positive customer image and high product quality

Visine Weaknesses

Here are the weaknesses in the Visine SWOT Analysis:

1. Despite being an excellent product, the brand recall is limited compared to a few other eye care brands
2. Slightly Expensive than other products

Visine Opportunities

Following are the Opportunities in Visine SWOT Analysis:

1. Bringing out more products for kids section
2. Getting into regular eye drops section
3. Tie-up with schools, hospitals, clinics etc

Visine Threats

The threats in the SWOT Analysis of Visine are as mentioned:

1. Niche segment with a very low consumer awareness
2. Local remedies prescribed by doctors

Visine Competition

Below are the top 4 Visine competitors:

1 .Home remedies
2.Tear again


5.Clear eyes

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Visine. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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