Visine SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Visine analyses the brand by its strengths, weaknesses, opportunities & threats. In Visine SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Visine to benchmark its business & performance as compared to the competitors. Visine is one of the leading brands in the FMCG sector.

The article below lists the Visine SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Visine SWOT Analysis:

SWOT Analysis of Visine

For Visine, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Visine Strengths

The strengths of Visine looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Visine :

1. Johnson & Johnson Limited was ranked among the Top 50 best employers and among top MNC’s in the healthcare sector
2. Varieties of pack for catering different eye needs

3. Natural Tears Formula that contains 10 important ingredients found in one’s own tears

4. Positive customer image and high product quality

Visine Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Visine SWOT Analysis:

1. Despite being an excellent product, the brand recall is limited compared to a few other eye care brands
2. Slightly Expensive than other products


Visine Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Visine SWOT Analysis:

1. Bringing out more products for kids section
2. Getting into regular eye drops section
3. Tie-up with schools, hospitals, clinics etc

Visine Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Visine are as mentioned:

1. Niche segment with a very low consumer awareness
2. Local remedies prescribed by doctors


Visine Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Visine:

1 .Home remedies
2.Tear again
3.Refresh

4.Blink

5.Clear eyes

Hence this concludes the Visine SWOT analysis.

Continue reading more about the brand/company.

About Visine

Visine Overview
Parent Company

Johnson & Johnson

Category

Personal care- eye care

Sector

FMCG

Tagline/ Slogan

No other drop does more

USP

Product line specially for eye care only

Visine STP
Segmentation

Personal care-eye care health segment

Target Market

All age group above 6yrs

Positioning

Sweet Relief for Itchy Allergy Eyes


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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