Visine SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 3290

SWOT analysis of Visine analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Visine SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Visine to benchmark its business & performance as compared to the competitors and industry. Visine is one of the leading brands in the FMCG sector. The table below also lists the top Visine competitors and elaborates Visine market segmentation, target group, positioning & Unique Selling Proposition (USP).

Visine SWOT, Competitors, Marketing STP & Brand analysis Table
Visine Brand Analysis
Parent Company

Johnson & Johnson


Personal care- eye care



Tagline/ Slogan

No other drop does more


Product line specially for eye care only

Visine STP

Personal care-eye care health segment

Target Group

All age group above 6yrs


Sweet Relief for Itchy Allergy Eyes

Visine SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Visine. Strengths are:

1. Johnson & Johnson Limited was ranked among the Top 50 best employers and among top MNC’s in the healthcare sector
2. Varieties of pack for catering different eye needs

3. Natural Tears Formula that contains 10 important ingredients found in one’s own tears

4. Positive customer image and high product quality


Here are the weaknesses in the Visine SWOT Analysis:

1. Despite being an excellent product, the brand recall is limited compared to a few other eye care brands
2. Slightly Expensive than other products


Following are the Opportunities in Visine SWOT Analysis:

1. Bringing out more products for kids section
2. Getting into regular eye drops section
3. Tie-up with schools, hospitals, clinics etc


The threats in the SWOT Analysis of Visine are as mentioned:

1. Niche segment with a very low consumer awareness
2. Local remedies prescribed by doctors

Visine Competition

Below are the top 4 Visine competitors:

1 .Home remedies
2.Tear again


5.Clear eyes

The brandguide table above concludes the Visine SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Visine. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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