Desitin SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 3327

SWOT analysis of Desitin analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Desitin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Desitin to benchmark its business & performance as compared to the competitors and industry. Desitin is one of the leading brands in the FMCG sector. The table below also lists the top Desitin competitors and elaborates Desitin market segmentation, target group, positioning & Unique Selling Proposition (USP).

Desitin SWOT, Competitors, Marketing STP & Brand analysis Table
Desitin Brand Analysis
Parent Company

Johnson and Johnson


Baby Care



Tagline/ Slogan

#1 with pediatricians and moms


It creates a barrier to relieve the discomfort of diaper rash on contact and establish the ideal soothing, healing environment.

Desitin STP

Rash cream segment for kids

Target Group

Kids below 18 months


Nothing works faster than DESITIN at providing diaper rash relief

Desitin SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Desitin. Strengths are:

1. Johnson & Johnson is a trusted company for kids’ products.
2. One of its kinds a special cream for soft skin of children.
3. Trusted expert on diaper rash relief for decades.
4. Good distribution network as well as advertising for creating awareness


Here are the weaknesses in the Desitin SWOT Analysis:

1. The brand despite being high quality has limited brand recall and presence compared to other J&J products
2. Hasn’t been able to create a strong brand due to limited advertising


Following are the Opportunities in Desitin SWOT Analysis:

1. To bring out cream in small sachets for middle class people.
2. To expand distribution network.


The threats in the SWOT Analysis of Desitin are as mentioned:

1. Substitutes and any soft cream that people apply.
2. Restoring to traditional methods for kids’ protection

Desitin Competition

Below are the top 2 Desitin competitors:

1. Mothercare

The brandguide table above concludes the Desitin SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Desitin. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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