Desitin SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Desitin analyses the brand by its strengths, weaknesses, opportunities & threats. In Desitin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Desitin to benchmark its business & performance as compared to the competitors. Desitin is one of the leading brands in the FMCG sector.

The article below lists the Desitin SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Desitin SWOT Analysis:

SWOT Analysis of Desitin

For Desitin, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Desitin Strengths

The strengths of Desitin looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Desitin :

1. Johnson & Johnson is a trusted company for kids’ products.
2. One of its kinds a special cream for soft skin of children.
3. Trusted expert on diaper rash relief for decades.
4. Good distribution network as well as advertising for creating awareness

Desitin Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Desitin SWOT Analysis:

1. The brand despite being high quality has limited brand recall and presence compared to other J&J products
2. Hasn’t been able to create a strong brand due to limited advertising

Desitin Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Desitin SWOT Analysis:

1. To bring out cream in small sachets for middle class people.
2. To expand distribution network.

Desitin Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Desitin are as mentioned:

1. Substitutes and any soft cream that people apply.
2. Restoring to traditional methods for kids’ protection

Desitin Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Desitin:

1. Mothercare

Hence this concludes the Desitin SWOT analysis.

Continue reading more about the brand/company.

About Desitin

Desitin Overview
Parent Company

Johnson and Johnson


Baby Care



Tagline/ Slogan

#1 with pediatricians and moms


It creates a barrier to relieve the discomfort of diaper rash on contact and establish the ideal soothing, healing environment.

Desitin STP

Rash cream segment for kids

Target Market

Kids below 18 months


Nothing works faster than DESITIN at providing diaper rash relief

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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