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Desitin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Desitin analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Desitin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Desitin to benchmark its business & performance as compared to the competitors and industry. Desitin is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Desitin competitors and includes Desitin target market, segmentation, positioning & Unique Selling Proposition (USP).

Desitin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Desitin Brand Analysis
Parent Company

Johnson and Johnson


Baby Care



Tagline/ Slogan

#1 with pediatricians and moms


It creates a barrier to relieve the discomfort of diaper rash on contact and establish the ideal soothing, healing environment.

Desitin STP
Desitin Segmentation

Rash cream segment for kids

Desitin Target Market

Kids below 18 months

Desitin Positioning

Nothing works faster than DESITIN at providing diaper rash relief

Desitin SWOT Analysis
Desitin Strengths

Below are the Strengths in the SWOT Analysis of Desitin:

1. Johnson & Johnson is a trusted company for kids’ products.
2. One of its kinds a special cream for soft skin of children.
3. Trusted expert on diaper rash relief for decades.
4. Good distribution network as well as advertising for creating awareness

Desitin Weaknesses

Here are the weaknesses in the Desitin SWOT Analysis:

1. The brand despite being high quality has limited brand recall and presence compared to other J&J products
2. Hasn’t been able to create a strong brand due to limited advertising

Desitin Opportunities

Following are the Opportunities in Desitin SWOT Analysis:

1. To bring out cream in small sachets for middle class people.
2. To expand distribution network.

Desitin Threats

The threats in the SWOT Analysis of Desitin are as mentioned:

1. Substitutes and any soft cream that people apply.
2. Restoring to traditional methods for kids’ protection

Desitin Competition

Below are the top 2 Desitin competitors:

1. Mothercare

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Desitin. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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