Amway Artistry SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 9359

SWOT analysis of Amway Artistry analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amway Artistry SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amway Artistry to benchmark its business & performance as compared to the competitors and industry. Amway Artistry is one of the leading brands in the FMCG sector. The table below also lists the top Amway Artistry competitors and elaborates Amway Artistry market segmentation, target group, positioning & Unique Selling Proposition (USP).

Amway Artistry SWOT, Competitors, Marketing STP & Brand analysis Table
Amway Artistry Brand Analysis
Parent Company

Amway and Alticor


Personal care brands- skin care



Tagline/ Slogan

Beauty insider


Premium skin care products

Amway Artistry STP

Facial skin colour and colour cosmetics

Target Group

Female looking for premium cosmetics


Optimal skin health with maximum ease of use

Amway Artistry SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amway Artistry. Strengths are:

1. A leading global prestigious beauty brand
2. Among the world’s top five, largest-selling, premium skincare brands

3. Among the world’s top ten cosmetic brands.
4. Formulations through scientific advisory board
5. Amway formed a strategic alliance with internationally renowned aesthetician and skin expert

6. Presence of various products in the essential, luxury, colour and time defense range

7. Online promotion through applications like virtual makeover and beauty insider


Here are the weaknesses in the Amway Artistry SWOT Analysis:

1. Products available only through agents or online, no presence of products in retail
2.Not much of TV advertisement or brand ambassador, only mode of communication is word of mouth

3. Cannibalization by Amway other products


Following are the Opportunities in Amway Artistry SWOT Analysis:

1. Increase the availability of product in international markets
2. Using various medium of communication like it is international brand; online can be a good platform
3. Can tie up with chains of beauty salons and health experts


The threats in the SWOT Analysis of Amway Artistry are as mentioned:

1. Increasing competition in both national and international markets
2. Switching cost is low
3. Replacement by local products

Amway Artistry Competition

Below are the top 6 Amway Artistry competitors:

1. Loreal

2. Ayur


5. Nivea

6. Biotique

The brandguide table above concludes the Amway Artistry SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amway Artistry. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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