Amway Dynamite SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 5398

SWOT analysis of Amway Dynamite analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amway Dynamite SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amway Dynamite to benchmark its business & performance as compared to the competitors and industry. Amway Dynamite is one of the leading brands in the FMCG sector. The table below also lists the top Amway Dynamite competitors and elaborates Amway Dynamite market segmentation, target group, positioning & Unique Selling Proposition (USP).

Amway Dynamite SWOT, Competitors, Marketing STP & Brand analysis Table
Amway Dynamite Brand Analysis
Parent Company

Amway and Alticor

Category

Personal care brands- skin care

Sector

FMCG

Tagline/ Slogan

The power of positive

USP

Premium male products

Amway Dynamite STP
Segment

Personal care - grooming

Target Group

Urban young upper middle class men

Positioning

Designed to deliver the ultimate grooming experience

Amway Dynamite SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amway Dynamite. Strengths are:

1. Clinically proved international formulations
2. Wide range of premium products in male grooming segment
3. Amway entered into fragrance category by launching dynamite deodorant
4. High product quality and good packaging
5. Different types of products available under its brand

Weaknesses

Here are the weaknesses in the Amway Dynamite SWOT Analysis:

1. Most of products of Amway targeted towards female, it is tough to convince men to use Amway products
2. Limited market presence of product due to limited distribution channels

Opportunities

Following are the Opportunities in Amway Dynamite SWOT Analysis:

1. Increase the availability of product in international markets, to increase the impulsive buying
2. Using various medium of communication like it is international brand; online can be a good platform
3. Can tie up with chains of beauty salons and health expert

Threats

The threats in the SWOT Analysis of Amway Dynamite are as mentioned:

1. Switching cost is low
2. Increasing competition in both national and international markets

Amway Dynamite Competition
Competitors

Below are the top 5 Amway Dynamite competitors:

1. Gessato
2. Bull dog
3. Gillette

4. Nivea

5. Clinique Laboratories

The brandguide table above concludes the Amway Dynamite SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amway Dynamite. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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