Amway Dynamite SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 4825
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SWOT Analysis of Amway Dynamite with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amway Dynamite

Parent Company

Amway and Alticor

Category

Personal care brands- skin care

Sector

FMCG

Tagline/ Slogan

The power of positive

USP

Premium male products

Amway Dynamite STP

Segment

Personal care - grooming

Target Group

Urban young upper middle class men

Positioning

Designed to deliver the ultimate grooming experience

Amway Dynamite SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amway Dynamite :

1. Clinically proved international formulations
2. Wide range of premium products in male grooming segment
3. Amway entered into fragrance category by launching dynamite deodorant
4. High product quality and good packaging
5. Different types of products available under its brand

Weaknesses

1. Most of products of Amway targeted towards female, it is tough to convince men to use Amway products
2. Limited market presence of product due to limited distribution channels

Opportunities

1. Increase the availability of product in international markets, to increase the impulsive buying
2. Using various medium of communication like it is international brand; online can be a good platform
3. Can tie up with chains of beauty salons and health expert

Threats

1. Switching cost is low
2. Increasing competition in both national and international markets

Amway Dynamite Competition

Competitors

Below are the 5 main Amway Dynamite competitors :

1. Gessato
2. Bull dog
3. Gillette

4. Nivea

5. Clinique Laboratories


The brandguide table above concludes the Amway Dynamite SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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