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Amway Dynamite SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Amway Dynamite analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amway Dynamite SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amway Dynamite to benchmark its business & performance as compared to the competitors and industry. As of 2020, Amway Dynamite is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amway Dynamite competitors and includes Amway Dynamite target market, segmentation, positioning & Unique Selling Proposition (USP).

Amway Dynamite SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Amway Dynamite Brand Analysis
Parent Company

Amway and Alticor


Personal care brands- skin care



Tagline/ Slogan

The power of positive


Premium male products

Amway Dynamite STP
Amway Dynamite Segmentation

Personal care - grooming

Amway Dynamite Target Market

Urban young upper middle class men

Amway Dynamite Positioning

Designed to deliver the ultimate grooming experience

Amway Dynamite SWOT Analysis
Amway Dynamite Strengths

Below are the Strengths in the SWOT Analysis of Amway Dynamite:

1. Clinically proved international formulations
2. Wide range of premium products in male grooming segment
3. Amway entered into fragrance category by launching dynamite deodorant
4. High product quality and good packaging
5. Different types of products available under its brand

Amway Dynamite Weaknesses

Here are the weaknesses in the Amway Dynamite SWOT Analysis:

1. Most of products of Amway targeted towards female, it is tough to convince men to use Amway products
2. Limited market presence of product due to limited distribution channels

Amway Dynamite Opportunities

Following are the Opportunities in Amway Dynamite SWOT Analysis:

1. Increase the availability of product in international markets, to increase the impulsive buying
2. Using various medium of communication like it is international brand; online can be a good platform
3. Can tie up with chains of beauty salons and health expert

Amway Dynamite Threats

The threats in the SWOT Analysis of Amway Dynamite are as mentioned:

1. Switching cost is low
2. Increasing competition in both national and international markets

Amway Dynamite Competition

Below are the top 5 Amway Dynamite competitors:

1. Gessato
2. Bull dog
3. Gillette

4. Nivea

5. Clinique Laboratories

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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