Amway Dynamite SWOT Analysis, Competitors & USP

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SWOT Analysis of Amway Dynamite with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amway Dynamite

Parent Company

Amway and Alticor


Personal care brands- skin care



Tagline/ Slogan

The power of positive


Premium male products

Amway Dynamite STP


Personal care - grooming

Target Group

Urban young upper middle class men


Designed to deliver the ultimate grooming experience

Amway Dynamite SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amway Dynamite. Strengths are:

1. Clinically proved international formulations
2. Wide range of premium products in male grooming segment
3. Amway entered into fragrance category by launching dynamite deodorant
4. High product quality and good packaging
5. Different types of products available under its brand


Here are the weaknesses of Amway Dynamite :

1. Most of products of Amway targeted towards female, it is tough to convince men to use Amway products
2. Limited market presence of product due to limited distribution channels


Following are the Opportunities of Amway Dynamite :

1. Increase the availability of product in international markets, to increase the impulsive buying
2. Using various medium of communication like it is international brand; online can be a good platform
3. Can tie up with chains of beauty salons and health expert


The threats of Amway Dynamite are as mentioned :

1. Switching cost is low
2. Increasing competition in both national and international markets

Amway Dynamite Competition


Below are the 5 main Amway Dynamite competitors :

1. Gessato
2. Bull dog
3. Gillette

4. Nivea

5. Clinique Laboratories

The brandguide table above concludes the Amway Dynamite SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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