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Amway Satinique SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Amway Satinique analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amway Satinique SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amway Satinique to benchmark its business & performance as compared to the competitors and industry. As of 2020, Amway Satinique is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amway Satinique competitors and includes Amway Satinique target market, segmentation, positioning & Unique Selling Proposition (USP).

Amway Satinique SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Amway Satinique Brand Analysis
Parent Company

Amway and Alticor


Personal care brands- Hair care



Tagline/ Slogan

Repair, strengthen and protect in one use


Two products shampoo and conditioner in one

Amway Satinique STP
Amway Satinique Segmentation

Personal care- hair care

Amway Satinique Target Market

Middle and higher income females

Amway Satinique Positioning

Repair, strengthen and protect hair

Amway Satinique SWOT Analysis
Amway Satinique Strengths

Below are the Strengths in the SWOT Analysis of Amway Satinique:

1. Contain the exclusive Ceramide Infusion System
2. Satinique replaces lost lipids and moisture, rebuilding damaged hair, in one use
3. Hair Stylists also use this product commercially and professionally
4. Available in small size packaging and sachets

5. It is suitable for everyday use and for all hair types including coloured and chemically treated hair

6. Naturally derived cleansers from Oat, Kelp and Soap Wort

7. Large number of products from serum, hair polish, detangler, gel, sprays etc.

8. Use nature exclusive renewing technology

Amway Satinique Weaknesses

Here are the weaknesses in the Amway Satinique SWOT Analysis:

1. Distribution is only through Amway business agents
2. Product priced on higher end compared to a few competitors
3. Limited brand recall as compared to popular hair care brands

Amway Satinique Opportunities

Following are the Opportunities in Amway Satinique SWOT Analysis:

1. Increase the availability of product in international markets
2. Using various medium of communication as it is international brand; online can be a good platform
3. Can tie up with chains of beauty salons and health experts

Amway Satinique Threats

The threats in the SWOT Analysis of Amway Satinique are as mentioned:

1. Market already captured by large multinational companies which have strong distribution in all the countries
2.Switching cost is low

Amway Satinique Competition

Below are the top 6 Amway Satinique competitors:

1. Avon
2.Dove Soap

4. Pantene

5. Himalaya

6. Suave

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amway Satinique. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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