Amway Satinique SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 5271

SWOT analysis of Amway Satinique analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amway Satinique SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amway Satinique to benchmark its business & performance as compared to the competitors and industry. Amway Satinique is one of the leading brands in the FMCG sector. The table below also lists the top Amway Satinique competitors and elaborates Amway Satinique market segmentation, target group, positioning & Unique Selling Proposition (USP).

Amway Satinique SWOT, Competitors, Marketing STP & Brand analysis Table
Amway Satinique Brand Analysis
Parent Company

Amway and Alticor


Personal care brands- Hair care



Tagline/ Slogan

Repair, strengthen and protect in one use


Two products shampoo and conditioner in one

Amway Satinique STP

Personal care- hair care

Target Group

Middle and higher income females


Repair, strengthen and protect hair

Amway Satinique SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amway Satinique. Strengths are:

1. Contain the exclusive Ceramide Infusion System
2. Satinique replaces lost lipids and moisture, rebuilding damaged hair, in one use
3. Hair Stylists also use this product commercially and professionally
4. Available in small size packaging and sachets

5. It is suitable for everyday use and for all hair types including coloured and chemically treated hair

6. Naturally derived cleansers from Oat, Kelp and Soap Wort

7. Large number of products from serum, hair polish, detangler, gel, sprays etc.

8. Use nature exclusive renewing technology


Here are the weaknesses in the Amway Satinique SWOT Analysis:

1. Distribution is only through Amway business agents
2. Product priced on higher end compared to a few competitors
3. Limited brand recall as compared to popular hair care brands


Following are the Opportunities in Amway Satinique SWOT Analysis:

1. Increase the availability of product in international markets
2. Using various medium of communication as it is international brand; online can be a good platform
3. Can tie up with chains of beauty salons and health experts


The threats in the SWOT Analysis of Amway Satinique are as mentioned:

1. Market already captured by large multinational companies which have strong distribution in all the countries
2.Switching cost is low

Amway Satinique Competition

Below are the top 6 Amway Satinique competitors:

1. Avon
2.Dove Soap

4. Pantene

5. Himalaya

6. Suave

The brandguide table above concludes the Amway Satinique SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amway Satinique. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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