Amway SA8 SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 3318

SWOT Analysis of Amway SA8 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amway SA8

Parent Company

Amway and Alticor


Home care brands- Detergents



Tagline/ Slogan

Everyone loves clean. Clean says you’re in control of your life and your surroundings


Remove stains without scrubbing or damaging clothes

Amway SA8 STP


Home care- detergents

Target Group

Middle and upper class household women


3-in-1 laundry detergent which pre treats, cleans and softens

Amway SA8 SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amway SA8 :

1. Complete laundry care system
2. Amway SA8 Tabs, Amway SA8 Laundry Detergent and other additive products provide cleaning power that is effective, consistent, reliable and gentle to clothes. 
3. Contain added natural softener & Gelzyme power
4. A complete organic product

5. Product presence in more than 80 countries


1. Lot of brands in segment hence high brand switching and limited loyalty
2. Only channels of distribution is online and through Amway business agent


1. Launch the product in powder form and with various floral fragrances
2. Increase the availability and visibility of product in markets
3. Tie up with hotels etc


1. Market capture by multinational companies and they consecutively coming up with innovative products
2. Brand switching cost is low

Amway SA8 Competition


Below are the 6 main Amway SA8 competitors :

1. Tide
2. Ariel
3.OXL clean

4. Henko

5. Purex

6. Champion

The brandguide table above concludes the Amway SA8 SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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