Amway SA8 SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 3845

SWOT analysis of Amway SA8 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amway SA8 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amway SA8 to benchmark its business & performance as compared to the competitors and industry. Amway SA8 is one of the leading brands in the FMCG sector. The table below also lists the top Amway SA8 competitors and elaborates Amway SA8 market segmentation, target group, positioning & Unique Selling Proposition (USP).

Amway SA8 SWOT, Competitors, Marketing STP & Brand analysis Table
Amway SA8 Brand Analysis
Parent Company

Amway and Alticor


Home care brands- Detergents



Tagline/ Slogan

Everyone loves clean. Clean says you’re in control of your life and your surroundings


Remove stains without scrubbing or damaging clothes

Amway SA8 STP

Home care- detergents

Target Group

Middle and upper class household women


3-in-1 laundry detergent which pre treats, cleans and softens

Amway SA8 SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amway SA8. Strengths are:

1. Complete laundry care system
2. Amway SA8 Tabs, Amway SA8 Laundry Detergent and other additive products provide cleaning power that is effective, consistent, reliable and gentle to clothes. 
3. Contain added natural softener & Gelzyme power
4. A complete organic product

5. Product presence in more than 80 countries


Here are the weaknesses in the Amway SA8 SWOT Analysis:

1. Lot of brands in segment hence high brand switching and limited loyalty
2. Only channels of distribution is online and through Amway business agent


Following are the Opportunities in Amway SA8 SWOT Analysis:

1. Launch the product in powder form and with various floral fragrances
2. Increase the availability and visibility of product in markets
3. Tie up with hotels etc


The threats in the SWOT Analysis of Amway SA8 are as mentioned:

1. Market capture by multinational companies and they consecutively coming up with innovative products
2. Brand switching cost is low

Amway SA8 Competition

Below are the top 6 Amway SA8 competitors:

1. Tide
2. Ariel
3.OXL clean

4. Henko

5. Purex

6. Champion

The brandguide table above concludes the Amway SA8 SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amway SA8. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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