Amway Glister SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 6484

SWOT analysis of Amway Glister analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amway Glister SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amway Glister to benchmark its business & performance as compared to the competitors and industry. Amway Glister is one of the leading brands in the FMCG sector. The table below also lists the top Amway Glister competitors and elaborates Amway Glister market segmentation, target group, positioning & Unique Selling Proposition (USP).

Amway Glister SWOT, Competitors, Marketing STP & Brand analysis Table
Amway Glister Brand Analysis
Parent Company

Amway and Alticor


Personal care brands- oral care



Tagline/ Slogan

Complete, simple , smart


Remove stains and prevent cavity

Amway Glister STP

Oral care brand

Target Group

Middle income and upper class family


Multi-Action Toothpaste

Amway Glister SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amway Glister. Strengths are:

1. Multi action fluoride toothpaste
2. Toothpaste with Sylodent that offers seven benefits.
3. Glister uses a polishing agent which safely cleans and whitens teeth. 
4. Mint flavored toothpaste
5. High product quality and strong brand backing of parent company


Here are the weaknesses in the Amway Glister SWOT Analysis:

1. Intense competition in the segment hence very little market grasp
2.No TV advertisement for toothpaste, although whole Amway is advertised


Following are the Opportunities in Amway Glister SWOT Analysis:

1. Launch in various other different flavors
2. To make the product available, combine with distribution of other company
3. Increase promotional activities through celebration of world oral health day


The threats in the SWOT Analysis of Amway Glister are as mentioned:

1. Increasing competition by both national and international markets
2. Government regulation on the product
3. Switching cost is low

Amway Glister Competition

Below are the top 3 Amway Glister competitors:

1. Colgate
2. Pepsodent
3. Sensodyne

The brandguide table above concludes the Amway Glister SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amway Glister. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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