Amway Glister SWOT Analysis, USP & Competitors

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SWOT Analysis of Amway Glister with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amway Glister

Parent Company

Amway and Alticor


Personal care brands- oral care



Tagline/ Slogan

Complete, simple , smart


Remove stains and prevent cavity



Oral care brand

Target Group

Middle income and upper class family


Multi-Action Toothpaste

SWOT Analysis


1. Multi action fluoride toothpaste
2. Toothpaste with Sylodent that offers seven benefits.
3. Glister uses a polishing agent which safely cleans and whitens teeth. 
4. Mint flavored toothpaste
5. High product quality and strong brand backing of parent company


1. Intense competition in the segment hence very little market grasp
2.No TV advertisement for toothpaste, although whole Amway is advertised


1. Launch in various other different flavors
2. To make the product available, combine with distribution of other company
3. Increase promotional activities through celebration of world oral health day


1. Increasing competition by both national and international markets
2. Government regulation on the product
3. Switching cost is low



1. Colgate
2. Pepsodent
3. Sensodyne

The table above concludes the Amway Glister SWOT analysis along with its marketing and brand parameters.


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