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Amway Glister SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Amway Glister analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amway Glister SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amway Glister to benchmark its business & performance as compared to the competitors and industry. As of 2020, Amway Glister is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amway Glister competitors and includes Amway Glister target market, segmentation, positioning & Unique Selling Proposition (USP).

Amway Glister SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Amway Glister Brand Analysis
Parent Company

Amway and Alticor


Personal care brands- oral care



Tagline/ Slogan

Complete, simple , smart


Remove stains and prevent cavity

Amway Glister STP
Amway Glister Segmentation

Oral care brand

Amway Glister Target Market

Middle income and upper class family

Amway Glister Positioning

Multi-Action Toothpaste

Amway Glister SWOT Analysis
Amway Glister Strengths

Below are the Strengths in the SWOT Analysis of Amway Glister:

1. Multi action fluoride toothpaste
2. Toothpaste with Sylodent that offers seven benefits.
3. Glister uses a polishing agent which safely cleans and whitens teeth. 
4. Mint flavored toothpaste
5. High product quality and strong brand backing of parent company

Amway Glister Weaknesses

Here are the weaknesses in the Amway Glister SWOT Analysis:

1. Intense competition in the segment hence very little market grasp
2.No TV advertisement for toothpaste, although whole Amway is advertised

Amway Glister Opportunities

Following are the Opportunities in Amway Glister SWOT Analysis:

1. Launch in various other different flavors
2. To make the product available, combine with distribution of other company
3. Increase promotional activities through celebration of world oral health day

Amway Glister Threats

The threats in the SWOT Analysis of Amway Glister are as mentioned:

1. Increasing competition by both national and international markets
2. Government regulation on the product
3. Switching cost is low

Amway Glister Competition

Below are the top 3 Amway Glister competitors:

1. Colgate
2. Pepsodent
3. Sensodyne

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amway Glister. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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