Amway G&H SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 4992

SWOT analysis of Amway G&H analyses the brand/company with its strengths, weaknesses, opportunities & threats. Amway G&H is one of the leading brands in the FMCG sector. The table below also lists the top Amway G&H competitors and elaborates Amway G&H segmentation, targeting, positioning & USP.

Amway G&H

Parent Company

Amway and Alticor

Category

Personal care brands- skin care

Sector

FMCG

Tagline/ Slogan

Hydrates the skin for a healthy glow

USP

Contain Glycerin and honey

Amway G&H STP

Segment

Personal care- skin care

Target Group

Middle and high income females

Positioning

Premium skin care products

Amway G&H SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amway G&H. Strengths are:

1. Product contains glycerin, honey and Allantoin deeply nourishes and hydrates the skin for a healthy glow.
2. Very attractive packaging and opening lid of bottle
3. Wide range of products
4. Good product quality and packaging
5. Strong brand backing of Amway

Weaknesses

Here are the weaknesses in the Amway G&H SWOT Analysis:

1. Sold only by Amway distributers hence limited availability

2. Cannibalization by other Amway product like attitude

Opportunities

Following are the Opportunities in Amway G&H SWOT Analysis:

1. Increase the visibility and availability of product in market
2. Launch the product in small size bottles and different type of fragrances
3. Using various medium of communication like it is international brand; online can be a good platform
4. Can tie up with chains of beauty saloons

Threats

The threats in the SWOT Analysis of Amway G&H are as mentioned:

1. Increasing competition in both national and international markets
2. Switching cost is low
3. Replacement by local products

Amway G&H Competition

Competitors

Below are the top 4 Amway G&H competitors:

1. Oriflame
2.Avon
3.Clean and Clear

4. Ponds


The brandguide table above concludes the Amway G&H SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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