Amway G&H SWOT Analysis, USP & Competitors

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SWOT Analysis of Amway G&H with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amway G&H

Parent Company

Amway and Alticor


Personal care brands- skin care



Tagline/ Slogan

Hydrates the skin for a healthy glow


Contain Glycerin and honey



Personal care- skin care

Target Group

Middle and high income females


Premium skin care products

SWOT Analysis


1. Product contains glycerin, honey and Allantoin deeply nourishes and hydrates the skin for a healthy glow.
2. Very attractive packaging and opening lid of bottle
3. Wide range of products
4. Good product quality and packaging
5. Strong brand backing of Amway


1. Sold only by Amway distributers hence limited availability

2. Cannibalization by other Amway product like attitude


1. Increase the visibility and availability of product in market
2. Launch the product in small size bottles and different type of fragrances
3. Using various medium of communication like it is international brand; online can be a good platform
4. Can tie up with chains of beauty saloons


1. Increasing competition in both national and international markets
2. Switching cost is low
3. Replacement by local products



1. Oriflame
3.Clean and Clear

4. Ponds

The table above concludes the Amway G&H SWOT analysis along with its marketing and brand parameters.


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