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Amway G&H SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Amway G&H analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amway G&H SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amway G&H to benchmark its business & performance as compared to the competitors and industry. As of 2020, Amway G&H is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amway G&H competitors and includes Amway G&H target market, segmentation, positioning & Unique Selling Proposition (USP).

Amway G&H SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Amway G&H Brand Analysis
Parent Company

Amway and Alticor


Personal care brands- skin care



Tagline/ Slogan

Hydrates the skin for a healthy glow


Contain Glycerin and honey

Amway G&H STP
Amway G&H Segmentation

Personal care- skin care

Amway G&H Target Market

Middle and high income females

Amway G&H Positioning

Premium skin care products

Amway G&H SWOT Analysis
Amway G&H Strengths

Below are the Strengths in the SWOT Analysis of Amway G&H:

1. Product contains glycerin, honey and Allantoin deeply nourishes and hydrates the skin for a healthy glow.
2. Very attractive packaging and opening lid of bottle
3. Wide range of products
4. Good product quality and packaging
5. Strong brand backing of Amway

Amway G&H Weaknesses

Here are the weaknesses in the Amway G&H SWOT Analysis:

1. Sold only by Amway distributers hence limited availability

2. Cannibalization by other Amway product like attitude

Amway G&H Opportunities

Following are the Opportunities in Amway G&H SWOT Analysis:

1. Increase the visibility and availability of product in market
2. Launch the product in small size bottles and different type of fragrances
3. Using various medium of communication like it is international brand; online can be a good platform
4. Can tie up with chains of beauty saloons

Amway G&H Threats

The threats in the SWOT Analysis of Amway G&H are as mentioned:

1. Increasing competition in both national and international markets
2. Switching cost is low
3. Replacement by local products

Amway G&H Competition

Below are the top 4 Amway G&H competitors:

1. Oriflame
3.Clean and Clear

4. Ponds

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amway G&H. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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