Johnsons Bebe SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 3383

SWOT analysis of Johnsons Bebe analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Johnsons Bebe SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Johnsons Bebe to benchmark its business & performance as compared to the competitors and industry. Johnsons Bebe is one of the leading brands in the FMCG sector. The table below also lists the top Johnsons Bebe competitors and elaborates Johnsons Bebe market segmentation, target group, positioning & Unique Selling Proposition (USP).

Johnsons Bebe SWOT, Competitors, Marketing STP & Brand analysis Table
Johnsons Bebe Brand Analysis
Parent Company

Johnson and Johnson


Personal Care brands - Skin care



Tagline/ Slogan

Young care


Ideal for skin care from head to toe

Johnsons Bebe STP

Young care segment

Target Group

Young children and adolescent girls


Bebe provides you the care that exactly suits your skin type.

Johnsons Bebe SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Johnsons Bebe. Strengths are:

1. Strong brand backing of JnJ
2. Excellent global distribution network and availability through multi-brand retail outlets
3. Excellent advertising and brand visibility in baby care market makes it a top-of-the-mind brand
4. High product quality and available in good packaging


Here are the weaknesses in the Johnsons Bebe SWOT Analysis:

1.Limited brand awareness globally as compared to other JnJ brands
2.Not present all over the world like other J&J products


Following are the Opportunities in Johnsons Bebe SWOT Analysis:

1. Devloping different varieties of lotions
2.Developing similar kind of products for teenage girls.
3.Approaching rural market and expanding globally


The threats in the SWOT Analysis of Johnsons Bebe are as mentioned:

1. Competitors entering into the segment
2. Substitute products

Johnsons Bebe Competition

Below are the top 3 Johnsons Bebe competitors:


The brandguide table above concludes the Johnsons Bebe SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Johnsons Bebe. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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