Cillit Bang SWOT Analysis, USP & Competitors

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SWOT Analysis of Cillit Bang with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cillit Bang

Parent Company

Reckitt Benckiser


Home Care brands



Tagline/ Slogan

Power to wow


Complete solution for removing all kind of stain



Cleaning segment

Target Group

Urban middle class households


Its concentrated formula makes cleaning easy

SWOT Analysis


1. Excellent product quality from an innovative company
2. Strong R&D capability

3. RB has won innovative award for many products.
4. Distribution structure with high reach and wide coverage
5. Strong financial condition
6. Parent company being market leader helps in marketing.


1. Limited global presence as compared to some other international brands
2. Market share growth is restricted by other players in the industry


1. Market growth in stain remover segment
2. Leveraging the latest technologies
3. Upgrading consumers through innovation to new levels of quality and performance.


1. Low price competition
2. Entrance of new competitors
3. Unfavorable raw material cost



2.Oxy clean
3.Tide stain remover pen

4.Carbona-Stain devils

The table above concludes the Cillit Bang SWOT analysis along with its marketing and brand parameters.


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