Shower to Shower SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 4414

SWOT analysis of Shower to Shower analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Shower to Shower SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shower to Shower to benchmark its business & performance as compared to the competitors and industry. Shower to Shower is one of the leading brands in the FMCG sector. The table below also lists the top Shower to Shower competitors and elaborates Shower to Shower market segmentation, target group, positioning & Unique Selling Proposition (USP).

Shower to Shower SWOT, Competitors, Marketing STP & Brand analysis Table
Shower to Shower Brand Analysis
Parent Company

Johnson & Johnson

Category

Personal Care brands - Skin care

Sector

FMCG

Tagline/ Slogan

Just a sprinkle a day helps keep odor away

USP

Enjoy the ultimate freshness while pampering your skin

Shower to Shower STP
Segment

Sweat absorbent powder segment

Target Group

College going youth , working professionals and sports people

Positioning

Silky-soft powder pampers your skin, while the unique absorption formula keeps you feeling drier longer.

Shower to Shower SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Shower to Shower. Strengths are:

1. Reputed Parent Company and trustworthy brand.
2. Good product range includes various fragrances
3. Excellent distribution network through malls, shops etc.
4. Various products catering to sports, men and other uses
5. Good advertising and visibility through ads

Weaknesses

Here are the weaknesses in the Shower to Shower SWOT Analysis:

1. Limited rural penetration
2. Competition means less product differentiation and high brand switching

Opportunities

Following are the Opportunities in Shower to Shower SWOT Analysis:

1. To explore untapped rural market.
2. More convenient  portable packs to be prepared.
3. Tie-ups with beauty clinics, gymnasiums, sports academies etc

Threats

The threats in the SWOT Analysis of Shower to Shower are as mentioned:

1.Cheap imitation products
2.Brand imitation
3. Competition from increasing penetration of competitors

Shower to Shower Competition
Competitors

Below are the top 4 Shower to Shower competitors:

1.Nycil
2.Dermi cool
3.Glacier
4. Ponds

The brandguide table above concludes the Shower to Shower SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Shower to Shower. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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