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Caladryl SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Caladryl analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Caladryl SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Caladryl to benchmark its business & performance as compared to the competitors and industry. Caladryl is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Caladryl competitors and includes Caladryl target market, segmentation, positioning & Unique Selling Proposition (USP).

Caladryl SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Caladryl Brand Analysis
Parent Company

Johnson and Johnson


Personal Care brands - Medicine



Tagline/ Slogan

Anti itch Lotion


Caladryl lotion is an anti-itch medication. It works in order to protect the skin and is also an analgesic (painkiller).

Caladryl STP
Caladryl Segmentation

Personal care- skin care

Caladryl Target Market

People above 5yrs from the urban households

Caladryl Positioning

It temporarily relieves pain and itching associated with rashes, insect bites, minor skin irritation and minor cuts.

Caladryl SWOT Analysis
Caladryl Strengths

Below are the Strengths in the SWOT Analysis of Caladryl:

1. Backed bt Johnson & Johnson which is one of the most trusted company
2. Positioned as a must take away for hikers
3. Strong brand presence by advertising and other media
4. Good distribution channel

5. Good product quality and availability at multi-brand retail stores

Caladryl Weaknesses

Here are the weaknesses in the Caladryl SWOT Analysis:

1. Despite high product quality, limited brand awareness compared to a few competitors
2. Competition from other brands and local medication means limited market share growth

Caladryl Opportunities

Following are the Opportunities in Caladryl SWOT Analysis:

1. Tie –ups with adventure clubs
2.Bring more portable packs
3. Rural penetration through economy packs would increase sales

Caladryl Threats

The threats in the SWOT Analysis of Caladryl are as mentioned:

1.General substitutes and ointments
2.Fear of getting rashes and burns for sensitive skins

Caladryl Competition

Below are the top 5 Caladryl competitors:




This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Caladryl. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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