Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Caladryl analyses the brand by its strengths, weaknesses, opportunities & threats. In Caladryl SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Caladryl to benchmark its business & performance as compared to the competitors. Caladryl is one of the leading brands in the FMCG sector.
The table below lists the Caladryl SWOT (Strengths, Weaknesses, Opportunities, Threats), top Caladryl competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Caladryl lotion is an anti-itch medication. It works in order to protect the skin and is also an analgesic (painkiller).
Personal care- skin care
People above 5yrs from the urban households
It temporarily relieves pain and itching associated with rashes, insect bites, minor skin irritation and minor cuts.
SWOT Analysis of Caladryl
Below are the Strengths in the SWOT Analysis of Caladryl:
1. Backed bt Johnson & Johnson which is one of the most trusted company 2. Positioned as a must take away for hikers 3. Strong brand presence by advertising and other media 4. Good distribution channel
5. Good product quality and availability at multi-brand retail stores
Here are the weaknesses in the Caladryl SWOT Analysis:
1. Despite high product quality, limited brand awareness compared to a few competitors 2. Competition from other brands and local medication means limited market share growth
Following are the Opportunities in Caladryl SWOT Analysis:
1. Tie –ups with adventure clubs 2.Bring more portable packs 3. Rural penetration through economy packs would increase sales
The threats in the SWOT Analysis of Caladryl are as mentioned:
1.General substitutes and ointments 2.Fear of getting rashes and burns for sensitive skins
Below are the top 5 competitors of Caladryl:
1.Sarna 2.Itch-Guard 3.Aveeno
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Caladryl. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute