Caladryl SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 3478

SWOT analysis of Caladryl analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Caladryl SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Caladryl to benchmark its business & performance as compared to the competitors and industry. Caladryl is one of the leading brands in the FMCG sector. The table below also lists the top Caladryl competitors and elaborates Caladryl market segmentation, target group, positioning & Unique Selling Proposition (USP).

Caladryl SWOT, Competitors, Marketing STP & Brand analysis Table
Caladryl Brand Analysis
Parent Company

Johnson and Johnson


Personal Care brands - Medicine



Tagline/ Slogan

Anti itch Lotion


Caladryl lotion is an anti-itch medication. It works in order to protect the skin and is also an analgesic (painkiller).

Caladryl STP

Personal care- skin care

Target Group

People above 5yrs from the urban households


It temporarily relieves pain and itching associated with rashes, insect bites, minor skin irritation and minor cuts.

Caladryl SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Caladryl. Strengths are:

1. Backed bt Johnson & Johnson which is one of the most trusted company
2. Positioned as a must take away for hikers
3. Strong brand presence by advertising and other media
4. Good distribution channel

5. Good product quality and availability at multi-brand retail stores


Here are the weaknesses in the Caladryl SWOT Analysis:

1. Despite high product quality, limited brand awareness compared to a few competitors
2. Competition from other brands and local medication means limited market share growth


Following are the Opportunities in Caladryl SWOT Analysis:

1. Tie –ups with adventure clubs
2.Bring more portable packs
3. Rural penetration through economy packs would increase sales


The threats in the SWOT Analysis of Caladryl are as mentioned:

1.General substitutes and ointments
2.Fear of getting rashes and burns for sensitive skins

Caladryl Competition

Below are the top 5 Caladryl competitors:




The brandguide table above concludes the Caladryl SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Caladryl. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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