SWOT Analysis of Calgon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Calgon |
|
Parent Company |
Reckitt Benckiser |
Category |
Home Care brands |
Sector |
|
Tagline/ Slogan |
Washing machines live longer with Calgon; Calgon, take me away! |
USP |
The most trusted water purifier |
Calgon STP |
|
Segment |
Water softner segment |
Target Group |
Urban middle class Housewives, industrialists |
Positioning |
Maximum limescale protection |
Calgon SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Calgon : 1. RB has a tradition to bring innovative and high quality products |
Weaknesses |
1. Brand recall is not very high as people usually buy only detergents and not water softeners |
Opportunities |
1.To bring variety in form of drops, small sachets and other types |
Threats |
1.Substitues and me too products |
Calgon Competition |
|
Competitors |
Below are the 3 main Calgon competitors : 1.Kinetico |
The brandguide table above concludes the Calgon SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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