Calgon SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Calgon analyses the brand by its strengths, weaknesses, opportunities & threats. In Calgon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Calgon to benchmark its business & performance as compared to the competitors. Calgon is one of the leading brands in the FMCG sector.

The table below lists the Calgon SWOT (Strengths, Weaknesses, Opportunities, Threats), top Calgon competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Calgon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Calgon Brand Analysis
Parent Company

Reckitt Benckiser


Home Care brands



Tagline/ Slogan

Washing machines live longer with Calgon; Calgon, take me away!


The most trusted water purifier

Calgon STP

Water softner segment

Target Group

Urban middle class Housewives, industrialists


Maximum limescale protection

SWOT Analysis of Calgon
Calgon Strengths

Below are the Strengths in the SWOT Analysis of Calgon:

1. RB has a tradition to bring innovative and high quality products
2. First of its kind to convert hard water into soft water
3. Brand presence due to wide distribution network
4. Good brand reputation and availability through multi-brand retails

Calgon Weaknesses

Here are the weaknesses in the Calgon SWOT Analysis:

1. Brand recall is not very high as people usually buy only detergents and not water softeners
2. Low penetration of Water softener segment in few areas

Calgon Opportunities

Following are the Opportunities in Calgon SWOT Analysis:

1.To bring variety in form of drops, small sachets and other types
2.To target each and every region to use the product
3. Tie-up with detergent brands for better promotion

Calgon Threats

The threats in the SWOT Analysis of Calgon are as mentioned:

1.Substitues and me too products
2.Not much scope for huge quantity use

Calgon Competition
Calgon Competitors

Below are the top 3 competitors of Calgon:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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