Calgon SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Calgon SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Calgon, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Calgon to benchmark its business & performance as compared to the competitors, and make strategic improvements. Calgon is one of the leading brands in the FMCG sector.

The article below lists the Calgon SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Calgon SWOT Analysis:

SWOT Analysis of Calgon

For Calgon, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Calgon Strengths

The strengths of Calgon looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Calgon :

1. RB has a tradition to bring innovative and high quality products
2. First of its kind to convert hard water into soft water
3. Brand presence due to wide distribution network
4. Good brand reputation and availability through multi-brand retails

Calgon Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Calgon SWOT Analysis:

1. Brand recall is not very high as people usually buy only detergents and not water softeners
2. Low penetration of Water softener segment in few areas

Calgon Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Calgon SWOT Analysis:

1.To bring variety in form of drops, small sachets and other types
2.To target each and every region to use the product
3. Tie-up with detergent brands for better promotion

Calgon Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Calgon are as mentioned:

1.Substitues and me too products
2.Not much scope for huge quantity use

Calgon Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Calgon:


Hence this concludes the Calgon SWOT analysis.

Continue reading more about the brand/company.

About Calgon

Calgon Overview
Parent Company

Reckitt Benckiser


Home Care brands



Tagline/ Slogan

Washing machines live longer with Calgon; Calgon, take me away!


The most trusted water purifier

Calgon STP

Water softner segment

Target Market

Urban middle class Housewives, industrialists


Maximum limescale protection

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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