Calgon SWOT Analysis, Competitors & USP
SWOT analysis of Calgon analyses the brand by its strengths, weaknesses, opportunities & threats. In Calgon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Calgon to benchmark its business & performance as compared to the competitors. Calgon is one of the leading brands in the FMCG sector.
The table below lists the Calgon SWOT (Strengths, Weaknesses, Opportunities, Threats), top Calgon competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Calgon Brand Analysis | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Home Care brands |
| Sector | |
| Tagline/ Slogan |
Washing machines live longer with Calgon; Calgon, take me away! |
| USP |
The most trusted water purifier |
| Calgon STP | |
| Segment |
Water softner segment |
| Target Group |
Urban middle class Housewives, industrialists |
| Positioning |
Maximum limescale protection |
| SWOT Analysis of Calgon | |
| Calgon Strengths |
Below are the Strengths in the SWOT Analysis of Calgon: 1. RB has a tradition to bring innovative and high quality products |
| Calgon Weaknesses |
Here are the weaknesses in the Calgon SWOT Analysis: 1. Brand recall is not very high as people usually buy only detergents and not water softeners |
| Calgon Opportunities |
Following are the Opportunities in Calgon SWOT Analysis: 1.To bring variety in form of drops, small sachets and other types |
| Calgon Threats |
The threats in the SWOT Analysis of Calgon are as mentioned: 1.Substitues and me too products |
| Calgon Competition | |
| Calgon Competitors |
Below are the top 3 competitors of Calgon: 1.Kinetico |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Calgon. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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