Silvo SWOT Analysis, Competitors & USP
SWOT analysis of Silvo analyses the brand by its strengths, weaknesses, opportunities & threats. In Silvo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Silvo to benchmark its business & performance as compared to the competitors. Silvo is one of the leading brands in the FMCG sector.
The table below lists the Silvo SWOT (Strengths, Weaknesses, Opportunities, Threats), top Silvo competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Silvo Brand Analysis | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Home Care brand |
| Sector | |
| Tagline/ Slogan |
Cleans polishes protects |
| USP |
Silvo All Purpose Metal Polish |
| Silvo STP | |
| Segment |
House care- metal care |
| Target Group |
Urban households, hotels and industries |
| Positioning |
Gently cleans & polishes silver, gold and chrome. |
| SWOT Analysis of Silvo | |
| Silvo Strengths |
Below are the Strengths in the SWOT Analysis of Silvo: 1. High product quality as it is under the RB brand |
| Silvo Weaknesses |
Here are the weaknesses in the Silvo SWOT Analysis: 1. Brand awareness and recall is limited as advertising is not very prominent 2. People use domestic solutions as they are not completely aware of product utility |
| Silvo Opportunities |
Following are the Opportunities in Silvo SWOT Analysis: 1.Handy products and packaging |
| Silvo Threats |
The threats in the SWOT Analysis of Silvo are as mentioned: 1.Substitues such as ash and other home remedies |
| Silvo Competition | |
| Silvo Competitors |
Below are the top 2 competitors of Silvo: 1.Autosol |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Silvo. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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