Silvo SWOT Analysis, Competitors & USP

Silvo SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Silvo, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Silvo to benchmark its business & performance as compared to the competitors, and make strategic improvements. Silvo is one of the leading brands in the FMCG sector.

The article below lists the Silvo SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Silvo SWOT Analysis:

SWOT Analysis of Silvo

For Silvo, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Silvo Strengths

The strengths of Silvo looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Silvo :

1. High product quality as it is under the RB brand
2. Can be used for expensive metals as non abrasive.
3. Good Distribution network and brand presence in over 30 countires.
4. Can have industrial use too

Silvo Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Silvo SWOT Analysis:

1. Brand awareness and recall is limited as advertising is not very prominent

2. People use domestic solutions as they are not completely aware of product utility

Silvo Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Silvo SWOT Analysis:

1.Handy products and packaging
2.More into commercial use and industrial use
3.Reach all parts of developing countries

Silvo Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Silvo are as mentioned:

1.Substitues such as ash and other home remedies
2.Me too products which are cheaper

Silvo Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Silvo:

1.Autosol
2.Shining Monkey

Hence this concludes the Silvo SWOT analysis.

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About Silvo

Silvo Overview
Parent Company	Reckitt Benckiser
Category	Home Care brand
Sector	FMCG
Tagline/ Slogan	Cleans polishes protects
USP	Silvo All Purpose Metal Polish
Silvo STP
Segmentation	House care- metal care
Target Market	Urban households, hotels and industries
Positioning	Gently cleans & polishes silver, gold and chrome.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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