Silvo SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Silvo analyses the brand by its strengths, weaknesses, opportunities & threats. In Silvo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Silvo to benchmark its business & performance as compared to the competitors. Silvo is one of the leading brands in the FMCG sector.

The table below lists the Silvo SWOT (Strengths, Weaknesses, Opportunities, Threats), top Silvo competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Silvo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Silvo Brand Analysis
Parent Company

Reckitt Benckiser

Category

Home Care brand

Sector

FMCG

Tagline/ Slogan

Cleans polishes protects

USP

Silvo All Purpose Metal Polish

Silvo STP
Segment

House care- metal care

Target Group

Urban households, hotels and industries

Positioning

Gently cleans & polishes silver, gold and chrome.

SWOT Analysis of Silvo
Silvo Strengths

Below are the Strengths in the SWOT Analysis of Silvo:

1. High product quality as it is under the RB brand
2. Can be used for expensive metals as non abrasive.
3. Good Distribution network and brand presence in over 30 countires.
4. Can have industrial use too

Silvo Weaknesses

Here are the weaknesses in the Silvo SWOT Analysis:

1. Brand awareness and recall is limited as advertising is not very prominent

2. People use domestic solutions as they are not completely aware of product utility

Silvo Opportunities

Following are the Opportunities in Silvo SWOT Analysis:

1.Handy products and packaging
2.More into commercial use and industrial use
3.Reach all parts of developing countries

Silvo Threats

The threats in the SWOT Analysis of Silvo are as mentioned:

1.Substitues such as ash and other home remedies
2.Me too products which are cheaper

Silvo Competition
Silvo Competitors

Below are the top 2 competitors of Silvo:

1.Autosol
2.Shining Monkey


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Silvo. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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