Emami Fair and Handsome SWOT Analysis

Published in FMCG category by MBA Skool Team

Emami Fair and Handsome is one of the leading brands in the FMCG sector. Emami Fair and Handsome SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Emami Fair and Handsome:

Emami Fair and Handsome Strengths

  1. Created the category of fairness creams for men. Hence, first mover’s advantage
  2. Endorsed by Indian movie stars, hence enhanced nationwide recall
  3. The product is available in sizes of 9ml, 30ml and 60ml, customised for various pockets.
  4. Good availability and distribution owing to parent company
  5. TVCs and print ads help brand boost visibility

Above are the strengths in the SWOT Analysis of Emami Fair and Handsome. The strengths of Emami Fair and Handsome looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Emami Fair and Handsome Weaknesses

  1. The brand has a limited market share compared to international leaders
  2. Allegations of false results of using fairness creams hurts brand image

These were the weaknesses in the Emami Fair and Handsome SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Emami Fair and Handsome Opportunities

  1. Largest player in the men’s fairness cream category, can leverage on that
  2. Growing interest in personal grooming amongst Indian men
  3. The growing Indian economy and the growth in disposable income have led to strong demand for fairness creams

Above we covered the opportunities in Emami Fair and Handsome SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Emami Fair and Handsome Threats

  1. A lot of competition emerging in the segment with all the major players targeting men
  2. These brands face the issue of the reluctance of men to be seen using a cream because cosmetics traditionally is viewed as a category meant for females.

The threats in the SWOT Analysis of Emami Fair and Handsome are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Emami Fair and Handsome SWOT analysis.

Continue reading more about the brand/company.

About Emami Fair and Handsome

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Emami Fair and Handsome Overview
Parent Company



Skin care



Tagline/ Slogan

World’s No. 1 fairness cream for men


5 Power Fairness system: Double strength peptide complex, Sun guard, Stress busters, Anti bacplus, herbo cool

Emami Fair and Handsome STP

Fairness Cream

Target Market

Urban young Men from middle and upper middle class


World’s No. 1 fairness cream for men

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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