SWOT analysis of Emami Fair and Handsome analyses the brand by its strengths, weaknesses, opportunities & threats. In Emami Fair and Handsome SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Emami Fair and Handsome to benchmark its business & performance as compared to the competitors. Emami Fair and Handsome is one of the leading brands in the FMCG sector.
The table below lists the Emami Fair and Handsome SWOT (Strengths, Weaknesses, Opportunities, Threats), top Emami Fair and Handsome competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Emami Fair and Handsome Brand Analysis | |
---|---|
Parent Company |
Emami |
Category |
Skin care |
Sector | |
Tagline/ Slogan |
World’s No. 1 fairness cream for men |
USP |
5 Power Fairness system: Double strength peptide complex, Sun guard, Stress busters, Anti bacplus, herbo cool |
Emami Fair and Handsome STP | |
Segment |
Fairness Cream |
Target Group |
Urban young Men from middle and upper middle class |
Positioning |
World’s No. 1 fairness cream for men |
SWOT Analysis of Emami Fair and Handsome | |
Emami Fair and Handsome Strengths |
Below are the Strengths in the SWOT Analysis of Emami Fair and Handsome: 1. Created the category of fairness creams for men. Hence, first mover’s advantage 4. Good availability and distribution owing to parent company 5. TVCs and print ads help brand boost visibility |
Emami Fair and Handsome Weaknesses |
Here are the weaknesses in the Emami Fair and Handsome SWOT Analysis: 1. The brand has a limited market share compared to international leaders 2. Allegations of false results of using fairness creams hurts brand image |
Emami Fair and Handsome Opportunities |
Following are the Opportunities in Emami Fair and Handsome SWOT Analysis: 1. Largest player in the men’s fairness cream category, can leverage on that |
Emami Fair and Handsome Threats |
The threats in the SWOT Analysis of Emami Fair and Handsome are as mentioned: 1. A lot of competition emerging in the segment with all the major players targeting men |
Emami Fair and Handsome Competition | |
Emami Fair and Handsome Competitors |
Below are the top 3 competitors of Emami Fair and Handsome: 1.Fair and lovely for men |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Emami Fair and Handsome. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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