Emami Fair and Handsome SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Emami Fair and Handsome analyses the brand by its strengths, weaknesses, opportunities & threats. In Emami Fair and Handsome SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Emami Fair and Handsome to benchmark its business & performance as compared to the competitors. Emami Fair and Handsome is one of the leading brands in the FMCG sector.

The table below lists the Emami Fair and Handsome SWOT (Strengths, Weaknesses, Opportunities, Threats), top Emami Fair and Handsome competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Emami Fair and Handsome SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Emami Fair and Handsome Brand Analysis
Parent Company

Emami

Category

Skin care

Sector

FMCG

Tagline/ Slogan

World’s No. 1 fairness cream for men

USP

5 Power Fairness system: Double strength peptide complex, Sun guard, Stress busters, Anti bacplus, herbo cool

Emami Fair and Handsome STP
Segment

Fairness Cream

Target Group

Urban young Men from middle and upper middle class

Positioning

World’s No. 1 fairness cream for men

SWOT Analysis of Emami Fair and Handsome
Emami Fair and Handsome Strengths

Below are the Strengths in the SWOT Analysis of Emami Fair and Handsome:

1. Created the category of fairness creams for men. Hence, first mover’s advantage
2. Endorsed by Indian movie stars, hence enhanced nationwide recall
3. The product is available in sizes of 9ml, 30ml and 60ml, customised for various pockets.

4. Good availability and distribution owing to parent company

5. TVCs and print ads help brand boost visibility

Emami Fair and Handsome Weaknesses

Here are the weaknesses in the Emami Fair and Handsome SWOT Analysis:

1. The brand has a limited market share compared to international leaders

2. Allegations of false results of using fairness creams hurts brand image

Emami Fair and Handsome Opportunities

Following are the Opportunities in Emami Fair and Handsome SWOT Analysis:

1.  Largest player in the men’s fairness cream category, can leverage on that
2.Growing interest in personal grooming amongst Indian men
3. The growing Indian economy and the growth in disposable income have led to strong demand for fairness creams

Emami Fair and Handsome Threats

The threats in the SWOT Analysis of Emami Fair and Handsome are as mentioned:

1. A lot of competition emerging in the segment with all the major players targeting men
2. These brands face the issue of the reluctance of men to be seen using a cream because cosmetics traditionally is viewed as a category meant for females.

Emami Fair and Handsome Competition
Emami Fair and Handsome Competitors

Below are the top 3 competitors of Emami Fair and Handsome:

1.Fair and lovely for men
2.Nivea whitening
3.Garnier Men power light


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Emami Fair and Handsome. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin