Emami Fair and Handsome SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Emami Fair and Handsome analyses the brand by its strengths, weaknesses, opportunities & threats. In Emami Fair and Handsome SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Emami Fair and Handsome to benchmark its business & performance as compared to the competitors. Emami Fair and Handsome is one of the leading brands in the FMCG sector.
The table below lists the Emami Fair and Handsome SWOT (Strengths, Weaknesses, Opportunities, Threats), top Emami Fair and Handsome competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
5 Power Fairness system: Double strength peptide complex, Sun guard, Stress busters, Anti bacplus, herbo cool
Emami Fair and Handsome STP
Urban young Men from middle and upper middle class
World’s No. 1 fairness cream for men
SWOT Analysis of Emami Fair and Handsome
Emami Fair and Handsome Strengths
Below are the Strengths in the SWOT Analysis of Emami Fair and Handsome:
1. Created the category of fairness creams for men. Hence, first mover’s advantage 2. Endorsed by Indian movie stars, hence enhanced nationwide recall 3. The product is available in sizes of 9ml, 30ml and 60ml, customised for various pockets.
4. Good availability and distribution owing to parent company
5. TVCs and print ads help brand boost visibility
Emami Fair and Handsome Weaknesses
Here are the weaknesses in the Emami Fair and Handsome SWOT Analysis:
1. The brand has a limited market share compared to international leaders
2. Allegations of false results of using fairness creams hurts brand image
Emami Fair and Handsome Opportunities
Following are the Opportunities in Emami Fair and Handsome SWOT Analysis:
1. Largest player in the men’s fairness cream category, can leverage on that 2.Growing interest in personal grooming amongst Indian men 3. The growing Indian economy and the growth in disposable income have led to strong demand for fairness creams
Emami Fair and Handsome Threats
The threats in the SWOT Analysis of Emami Fair and Handsome are as mentioned:
1. A lot of competition emerging in the segment with all the major players targeting men 2. These brands face the issue of the reluctance of men to be seen using a cream because cosmetics traditionally is viewed as a category meant for females.
Emami Fair and Handsome Competition
Emami Fair and Handsome Competitors
Below are the top 3 competitors of Emami Fair and Handsome:
1.Fair and lovely for men 2.Nivea whitening 3.Garnier Men power light
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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