Emami Fair and Handsome SWOT Analysis, Competitors & USP

Emami

Skin care

FMCG

World’s No. 1 fairness cream for men

5 Power Fairness system: Double strength peptide complex, Sun guard, Stress busters, Anti bacplus, herbo cool

Fairness Cream

Urban young Men from middle and upper middle class

World’s No. 1 fairness cream for men

Below are the Strengths in the SWOT Analysis of Emami Fair and Handsome:

1. Created the category of fairness creams for men. Hence, first mover’s advantage
2. Endorsed by Indian movie stars, hence enhanced nationwide recall
3. The product is available in sizes of 9ml, 30ml and 60ml, customised for various pockets.

4. Good availability and distribution owing to parent company

5. TVCs and print ads help brand boost visibility

Here are the weaknesses in the Emami Fair and Handsome SWOT Analysis:

1. The brand has a limited market share compared to international leaders

2. Allegations of false results of using fairness creams hurts brand image

Following are the Opportunities in Emami Fair and Handsome SWOT Analysis:

1.  Largest player in the men’s fairness cream category, can leverage on that
2.Growing interest in personal grooming amongst Indian men
3. The growing Indian economy and the growth in disposable income have led to strong demand for fairness creams

The threats in the SWOT Analysis of Emami Fair and Handsome are as mentioned:

1. A lot of competition emerging in the segment with all the major players targeting men
2. These brands face the issue of the reluctance of men to be seen using a cream because cosmetics traditionally is viewed as a category meant for females.

Below are the top 3 competitors of Emami Fair and Handsome:

1.Fair and lovely for men
2.Nivea whitening
3.Garnier Men power light