Himani Boro Plus Prickly Heat Powder SWOT Analysis, Competitors & USP

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SWOT Analysis of Himani Boro Plus Prickly Heat Powder with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Himani Boro Plus Prickly Heat Powder

Parent Company



Skin care



Tagline/ Slogan

All iz well


Its 5 power formula keeps the skin healthy and active even during pricking summer at the same time giving a lingering Icy Cool touch

Himani Boro Plus Prickly Heat Powder STP


Prickly heat powder

Target Group

Young and middle aged middle class


Provides immediate respite from the harsh heat.

Himani Boro Plus Prickly Heat Powder SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Himani Boro Plus Prickly Heat Powder :

1. Emami’s strong distribution network
2. Good advertising and visibility through ads
3. Endorsed by celebrity brand ambassadors

4. Many variants and SKUs help reach wider consumer base

5. Good product quality and packaging


1. With old established brands like Nycil in the market, it needs to come up with a stronger proposition for better market share
2. Celebrity overshadows the message to be conveyed through advertisements

3. It has focused on selling through trade schemes and consumer promotion schemes rather than creating a pull


1. Tie-ups with beauty clinics, gymnasiums, sports academies etc
2. Explore the untapped rural market
3. As a brand extension of Boro plus, it can leverage on Boro plus’ strong brand equity.


1.  Seasonal demand
2. Increasing competition as many companies trying to enter into this segment
3. Cheap imitation products

Himani Boro Plus Prickly Heat Powder Competition


Below are the 3 main Himani Boro Plus Prickly Heat Powder competitors :

1. Nycil
2. Dermi Cool
3. Shower to shower

The brandguide table above concludes the Himani Boro Plus Prickly Heat Powder SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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