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Himani Boro Plus Prickly Heat Powder SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Himani Boro Plus Prickly Heat Powder analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Himani Boro Plus Prickly Heat Powder SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Himani Boro Plus Prickly Heat Powder to benchmark its business & performance as compared to the competitors and industry. Himani Boro Plus Prickly Heat Powder is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Himani Boro Plus Prickly Heat Powder competitors and includes Himani Boro Plus Prickly Heat Powder target market, segmentation, positioning & Unique Selling Proposition (USP).

Himani Boro Plus Prickly Heat Powder SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Himani Boro Plus Prickly Heat Powder Brand Analysis
Parent Company

Emami

Category

Skin care

Sector

FMCG

Tagline/ Slogan

All iz well

USP

Its 5 power formula keeps the skin healthy and active even during pricking summer at the same time giving a lingering Icy Cool touch

Himani Boro Plus Prickly Heat Powder STP
Himani Boro Plus Prickly Heat Powder Segmentation

Prickly heat powder

Himani Boro Plus Prickly Heat Powder Target Market

Young and middle aged middle class

Himani Boro Plus Prickly Heat Powder Positioning

Provides immediate respite from the harsh heat.

Himani Boro Plus Prickly Heat Powder SWOT Analysis
Himani Boro Plus Prickly Heat Powder Strengths

Below are the Strengths in the SWOT Analysis of Himani Boro Plus Prickly Heat Powder:

1. Emami’s strong distribution network
2. Good advertising and visibility through ads
3. Endorsed by celebrity brand ambassadors

4. Many variants and SKUs help reach wider consumer base

5. Good product quality and packaging

Himani Boro Plus Prickly Heat Powder Weaknesses

Here are the weaknesses in the Himani Boro Plus Prickly Heat Powder SWOT Analysis:

1. With old established brands like Nycil in the market, it needs to come up with a stronger proposition for better market share
2. Celebrity overshadows the message to be conveyed through advertisements

3. It has focused on selling through trade schemes and consumer promotion schemes rather than creating a pull

Himani Boro Plus Prickly Heat Powder Opportunities

Following are the Opportunities in Himani Boro Plus Prickly Heat Powder SWOT Analysis:

1. Tie-ups with beauty clinics, gymnasiums, sports academies etc
2. Explore the untapped rural market
3. As a brand extension of Boro plus, it can leverage on Boro plus’ strong brand equity.

Himani Boro Plus Prickly Heat Powder Threats

The threats in the SWOT Analysis of Himani Boro Plus Prickly Heat Powder are as mentioned:

1.  Seasonal demand
2. Increasing competition as many companies trying to enter into this segment
3. Cheap imitation products

Himani Boro Plus Prickly Heat Powder Competition
Competitors

Below are the top 3 Himani Boro Plus Prickly Heat Powder competitors:

1. Nycil
2. Dermi Cool
3. Shower to shower


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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