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Himani Navratna Cool Talc SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Himani Navratna Cool Talc analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Himani Navratna Cool Talc SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Himani Navratna Cool Talc to benchmark its business & performance as compared to the competitors and industry. As of 2020, Himani Navratna Cool Talc is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Himani Navratna Cool Talc competitors and includes Himani Navratna Cool Talc target market, segmentation, positioning & Unique Selling Proposition (USP).

Himani Navratna Cool Talc SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Himani Navratna Cool Talc Brand Analysis
Parent Company

Emami

Category

Health care

Sector

FMCG

Tagline/ Slogan

Duniya Ka Sabse Chota AC

USP

The unique blend of mint and camphor, with the goodness of essential herbs, renders the desired cooling effect, while its aroma rejuvenates and keeps one fresh throughout the day

Himani Navratna Cool Talc STP
Himani Navratna Cool Talc Segmentation

Talcum Powder

Himani Navratna Cool Talc Target Market

Active youth who face a lot of  exposure to sun and heat

Himani Navratna Cool Talc Positioning

As a complete solution talc for heat, sweat and body odour

Himani Navratna Cool Talc SWOT Analysis
Himani Navratna Cool Talc Strengths

Below are the Strengths in the SWOT Analysis of Himani Navratna Cool Talc:

1. Created a new category of cool talcs; No other talc offers this unique cooling benefit

2. Extended its portfolio to successful variants like navratna cool talc-active deo

3. Brand endorsements by top Indian celebrities help establish a strong Brand recall and loyalty

4.A brand extension of very successful Navratna oil

Himani Navratna Cool Talc Weaknesses

Here are the weaknesses in the Himani Navratna Cool Talc SWOT Analysis:

1. Consumers need to be educated about the necessity of cooling benefits in talcs

2. Its proposition of coolness limits its usage to summers only, thus would lead to seasonal demand

3. Limited market share due to strong competition

Himani Navratna Cool Talc Opportunities

Following are the Opportunities in Himani Navratna Cool Talc SWOT Analysis:

1. To make ‘cooling’ more relevant among general talc users, attracting new users

2. India with its long summer season provides a good market for talcum powder with cooling proposition

3. Making it available in smaller SKUs and at varied price points will help increasing the consumer base

Himani Navratna Cool Talc Threats

The threats in the SWOT Analysis of Himani Navratna Cool Talc are as mentioned:

1. Difficult to differentiate in the cluttered market

2. Relatively new entry in the talcum powder market

3. Imitation products

Himani Navratna Cool Talc Competition
Competitors

Below are the top 2 Himani Navratna Cool Talc competitors:

1. Dermicool

2. Ponds


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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