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Himani Fast Relief SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Himani Fast Relief analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Himani Fast Relief SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Himani Fast Relief to benchmark its business & performance as compared to the competitors and industry. Himani Fast Relief is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Himani Fast Relief competitors and includes Himani Fast Relief target market, segmentation, positioning & Unique Selling Proposition (USP).

Himani Fast Relief SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Himani Fast Relief Brand Analysis
Parent Company

Emami

Category

Health care

Sector

FMCG

Tagline/ Slogan

Dard mitaye chutki mein

USP

An Ayurvedic potent remedy for all kinds of pain

Himani Fast Relief STP
Himani Fast Relief Segmentation

Pain relief ointment

Himani Fast Relief Target Market

Anyone who needs instant relief from muscular, joints and shoulder pain

Himani Fast Relief Positioning

Expert in pain management, providing instant relief

Himani Fast Relief SWOT Analysis
Himani Fast Relief Strengths

Below are the Strengths in the SWOT Analysis of Himani Fast Relief:

1. Strong celebrity endorsement by Indian movie stars
2. SKUs of 2 gm and 5 gm were available at low prices help the product reach a wide consumer cross-section.
3. Emami widened its scope from just a product for backaches to other applications

4. Appointing sportstars for endorsements would help in differentiation

5. Good distribution and availability owing to parent company

Himani Fast Relief Weaknesses

Here are the weaknesses in the Himani Fast Relief SWOT Analysis:

1. Pain relief products are not aspirational but necessary items. Thus, less connect with the audience due to celebrity endorsements.
2. Temporary relief from such products means people often seek proper medical treatment

Himani Fast Relief Opportunities

Following are the Opportunities in Himani Fast Relief SWOT Analysis:

1. The segment is characterised by a small number of players and low penetration.
2. Sedentary lifestyles will create a fresh demand for pain relievers.
3. It can extend its northern dominance to the southern, eastern and western markets by  creating an extensive distribution network

Himani Fast Relief Threats

The threats in the SWOT Analysis of Himani Fast Relief are as mentioned:

1. Brands like Iodex which have been there for long pose considerable threats
2. It holds limited  market share, thus cannot contribute to growing the category alone
3.Ayurvedic medicines are perceived to be less effective when it comes to providing instant relief as compared to allopathic medicines

Himani Fast Relief Competition
Competitors

Below are the top 3 Himani Fast Relief competitors:

1. Moov
2. Iodex
3. Volini


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Himani Fast Relief. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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