SWOT Analysis of Zandu Pancharishta with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Zandu Pancharishta |
|
Parent Company |
Emami/ Zandu |
Category |
FMCG |
Sector |
|
Tagline/ Slogan |
Complete Ayurvedic digestive tonic |
USP |
Special Ayurvedic formulation that doesn’t address symptoms but the root cause and thus permanent relief from stomach problems |
Zandu Pancharishta STP |
|
Segment |
OTC Medicine |
Target Group |
Middle and old age groups across middle and lower class |
Positioning |
an Ayurvedic digestive tonic which cures all digestive problems such as gas, acidity, constipation, flatulence, stomach pain, indigestion, builds immunity and strengthens the digestive system |
Zandu Pancharishta SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Zandu Pancharishta : 1. Zandu is a century old household name in Ayurvedic products and thus the product also benefits from the strong brand name association |
Weaknesses |
1. The brand has no connect with the youngsters and children who might not develop an association with it as they become the target group later in life |
Opportunities |
1. With the kind of food habits developing and increased dependency on fast food, people frequently suffer from indigestion and demand for Ayurvedic remedies would rise 3. It can leverage on the integrated distribution network of Zandu and Emami |
Threats |
1. With rising incomes, the middle class has started preferring international health brands 2. With unique ingredients required, the climbing raw material costs will hit the margins |
Zandu Pancharishta Competition |
|
Competitors |
Below are the 2 main Zandu Pancharishta competitors : 1. Eno 2. Kayam Churna |
The brandguide table above concludes the Zandu Pancharishta SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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