Zandu Chyavanprash SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 3520

SWOT analysis of Zandu Chyavanprash analyses the brand/company with its strengths, weaknesses, opportunities & threats. Zandu Chyavanprash is one of the leading brands in the FMCG sector. The table below also lists the top Zandu Chyavanprash competitors and elaborates Zandu Chyavanprash segmentation, targeting, positioning & USP.

Zandu Chyavanprash

Parent Company

Emami/ Zandu





Tagline/ Slogan

Apka Bharose mand Swasth Rakshak


Made in Asli Ghee with a high Amla content, promotes all round physical and mental health

Zandu Chyavanprash STP


Health Supplement

Target Group

All ages


Nutritional herb ingredients helps in building body resistance against common ailments like cough and cold, weak digestive system

Zandu Chyavanprash SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Zandu Chyavanprash. Strengths are:

1. Zandu is a very recognized name in Ayurvedic products and the chyavanprash also benefits from the strong brand name recall
2. It contains Amla and desi  ghee which are widely accepted across Indian households as immunity boosters.
3. It enjoys a very strong distribution network
4. The company intends to focus strongly on the Ayurvedic properties of brands in its portfolio. They have a dedicated website that provides information about the herbal ingredients, dosage required etc

5. Good availability and distribution due to strong parent brand


Here are the weaknesses in the Zandu Chyavanprash SWOT Analysis:

1. The brand does not have a high market share and faces stiff competition from Dabur
2. With its strategy focusing on rural markets now, it might end up losing shares in urban market


Following are the Opportunities in Zandu Chyavanprash SWOT Analysis:

1. With increasing pollution and stress levels, demand for immunity boosters would increase and chyawanprash could target this need playing on its Ayurvedic features
2. Introduction of newer variants would help better penetration in both rural and urban markets and also help in repositioning for all age groups
3. It can position itself as a complete food supplement for pregnant women


The threats in the SWOT Analysis of Zandu Chyavanprash are as mentioned:

1.  The middle class and upper class have started preferring international health brands

2. With unique ingredients required, the climbing raw material costs will hit the margins
3. Chyavanprash as product category has matured

Zandu Chyavanprash Competition


Below are the top 2 Zandu Chyavanprash competitors:

1. Dabur Chyawanprash
2. Baidyanath Chyawanprash

The brandguide table above concludes the Zandu Chyavanprash SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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