Fuel Deodorant SWOT Analysis, USP & Competitors

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SWOT Analysis of Fuel Deodorant with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fuel Deodrant

Parent Company

Elder Pharma





Tagline/ Slogan

Ignite the fire


Redefines ‘What women want’



Outdoor-oriented, Fashion oriented, Trendy

Target Group

Urban young upper middle class


Provides a smart line that gauges your tact with women

SWOT Analysis


1. Effective advertising and branding targeting the youth
2. Good distribution, Promotions and campaigns for luring customers

3. Availability in various variants adds value to the brand

4. TVCs and print ads focus on the youth


1. Only an urban market phenomenon
2. Highly competitive segment hence limited market share
3.Controversial advertising often leads to legal issues


1. Coming up with Limited Edition fragrances
2. Tie up with hotel chains and large organizations like gym chains etc.

3. Coming up the new online campaign for how Elder Pharma’s latest deodorant Fuel seems like


1. Deodorants sales are seasonal. Maximum sales happen in the summer months
2. Competition from Premium Segment Deodorants like Burberry, Body Shop



1. Axe
2. Zatak
3. Set Wet

4. Manhunt

5. Fogg

6. 18+

The table above concludes the Fuel Deodorant SWOT analysis along with its marketing and brand parameters.


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