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Fuel Deodorant SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Fuel Deodorant analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fuel Deodorant SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fuel Deodorant to benchmark its business & performance as compared to the competitors and industry. As of 2020, Fuel Deodorant is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fuel Deodorant competitors and includes Fuel Deodorant target market, segmentation, positioning & Unique Selling Proposition (USP).

Fuel Deodorant SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fuel Deodorant Brand Analysis
Parent Company

Elder Pharma

Category

Deodorant

Sector

FMCG

Tagline/ Slogan

Ignite the fire

USP

Redefines ‘What women want’

Fuel Deodorant STP
Fuel Deodorant Segmentation

Outdoor-oriented, Fashion oriented, Trendy

Fuel Deodorant Target Market

Urban young upper middle class

Fuel Deodorant Positioning

Provides a smart line that gauges your tact with women

Fuel Deodorant SWOT Analysis
Fuel Deodorant Strengths

Below are the Strengths in the SWOT Analysis of Fuel Deodorant:

1. Effective advertising and branding targeting the youth
2. Good distribution, Promotions and campaigns for luring customers

3. Availability in various variants adds value to the brand

4. TVCs and print ads focus on the youth

Fuel Deodorant Weaknesses

Here are the weaknesses in the Fuel Deodorant SWOT Analysis:

1. Only an urban market phenomenon
2. Highly competitive segment hence limited market share
3.Controversial advertising often leads to legal issues

Fuel Deodorant Opportunities

Following are the Opportunities in Fuel Deodorant SWOT Analysis:

1. Coming up with Limited Edition fragrances
2. Tie up with hotel chains and large organizations like gym chains etc.

3. Coming up the new online campaign for how Elder Pharma’s latest deodorant Fuel seems like

Fuel Deodorant Threats

The threats in the SWOT Analysis of Fuel Deodorant are as mentioned:

1. Deodorants sales are seasonal. Maximum sales happen in the summer months
2. Competition from Premium Segment Deodorants like Burberry, Body Shop

Fuel Deodorant Competition
Competitors

Below are the top 6 Fuel Deodorant competitors:

1. Axe
2. Zatak
3. Set Wet

4. Manhunt

5. Fogg

6. 18+


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fuel Deodorant. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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