Manhunt Deodorant SWOT Analysis, USP & Competitors

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SWOT Analysis of Manhunt Deodorant with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Manhunt Deodrant

Parent Company

Vanesa Cosmetics (Raj Aryan)





Tagline/ Slogan

It works use carefully


Instant effect on the opposite sex



Outdoor-oriented, Fashion oriented, Trendy

Target Group

Urban young upper middle class


A deodorant which instantly attracts the fairer sex

SWOT Analysis


1. Has a strong brand name & presence in India
2. Effective advertising and branding targeting the youth
3. Good distribution, Promotions and campaigns for luring customers
4. Also provides a grooming range like shaving cream with which it is pushed to increase sales

5. TVCs and print ads boost the brands presence among the youth


1. Only an urban market phenomenon
2. High pricing reduces the target market
3.Controversial advertising often leads to legal issues


1. Coming up with Limited Edition fragrances
2. Tie up with hotel chains and large organizations like gym chains etc.


1. Deodorants sales are seasonal. Maximum sales happen in the summer months
2. Competition from Premium Segment Deodorants like Burberry, Body Shop



1. Axe
2. Zatak
3. Fuel

4. Set Wet

5. Fogg

6. 18+

The table above concludes the Manhunt Deodorant SWOT analysis along with its marketing and brand parameters.


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