Zatak SWOT Analysis, Competitors & USP

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SWOT Analysis of Zatak with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company






Tagline/ Slogan

Just Zatak her


Instant charm and effect on women

Zatak STP


Outdoor-oriented, Fashion oriented, Trendy

Target Group

Urban young upper middle class


A one-of-its-kind deo in the days of instant karma where no one can wait for the pleasures of passion

Zatak SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Zatak :

1. Has a strong brand name & presence in India
2. Effective advertising and branding targeting the youth
3. Good distribution, Promotions and campaigns for luring customers
4. Also provides a grooming range like hair gel with which it is pushed to increase sales

5. TVCs are very catchy and popular among the youth


1. Only an urban market phenomenon
2. High pricing reduces the target market
3.Controversial advertising often leads to legal issues


1. Coming up with Limited Edition fragrances
2. Tie up with hotel chains and large organizations like gym chains etc


1. Deodorants sales are seasonal. Maximum sales happen in the summer months
2. Competition from Premium Segment Deodorants like Burberry, Body Shop

Zatak Competition


Below are the 6 main Zatak competitors :

1. Axe
2. Set Wet
3. Fuel

4. Manhunt

5. Fogg

6. 18+

The brandguide table above concludes the Zatak SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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