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Zatak SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Zatak analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Zatak SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Zatak to benchmark its business & performance as compared to the competitors and industry. As of 2020, Zatak is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Zatak competitors and includes Zatak target market, segmentation, positioning & Unique Selling Proposition (USP).

Zatak SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Zatak Brand Analysis
Parent Company

Marico

Category

Deodorant

Sector

FMCG

Tagline/ Slogan

Just Zatak her

USP

Instant charm and effect on women

Zatak STP
Zatak Segmentation

Outdoor-oriented, Fashion oriented, Trendy

Zatak Target Market

Urban young upper middle class

Zatak Positioning

A one-of-its-kind deo in the days of instant karma where no one can wait for the pleasures of passion

Zatak SWOT Analysis
Zatak Strengths

Below are the Strengths in the SWOT Analysis of Zatak:

1. Has a strong brand name & presence in India
2. Effective advertising and branding targeting the youth
3. Good distribution, Promotions and campaigns for luring customers
4. Also provides a grooming range like hair gel with which it is pushed to increase sales

5. TVCs are very catchy and popular among the youth

Zatak Weaknesses

Here are the weaknesses in the Zatak SWOT Analysis:

1. Only an urban market phenomenon
2. High pricing reduces the target market
3.Controversial advertising often leads to legal issues

Zatak Opportunities

Following are the Opportunities in Zatak SWOT Analysis:

1. Coming up with Limited Edition fragrances
2. Tie up with hotel chains and large organizations like gym chains etc

Zatak Threats

The threats in the SWOT Analysis of Zatak are as mentioned:

1. Deodorants sales are seasonal. Maximum sales happen in the summer months
2. Competition from Premium Segment Deodorants like Burberry, Body Shop

Zatak Competition
Competitors

Below are the top 6 Zatak competitors:

1. Axe
2. Set Wet
3. Fuel

4. Manhunt

5. Fogg

6. 18+


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Zatak. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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