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Gentelle SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Gentelle analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Gentelle SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gentelle to benchmark its business & performance as compared to the competitors and industry. Gentelle is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Gentelle competitors and includes Gentelle target market, segmentation, positioning & Unique Selling Proposition (USP).

Gentelle SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Gentelle Brand Analysis
Parent Company

Gentelle

Category

Baby care

Sector

FMCG

Tagline/ Slogan

-

USP

Provides good quality baby care solutions customized to the baby needs

Gentelle STP
Gentelle Segmentation

Baby care products

Gentelle Target Market

Upper middle class families looking for quality baby care products

Gentelle Positioning

Provides good quality baby care solutions customized to the baby needs

Gentelle SWOT Analysis
Gentelle Strengths

Below are the Strengths in the SWOT Analysis of Gentelle:

1. Attractive packaging for kids
2. Plethora of products
3. Good product quality as it is specially made for babies and kids

4. Good availability through multi-brand retail outlets

Gentelle Weaknesses

Here are the weaknesses in the Gentelle SWOT Analysis:

1. Yet to gain foothold in the global market
2. Priced higher than competitor’s products, thus reducing market share

3. Limited brand recall due to less advertising and marketing activities

Gentelle Opportunities

Following are the Opportunities in Gentelle SWOT Analysis:

1. Non-traditional promotions to increase word of mouth

2. Increase rural penetration

Gentelle Threats

The threats in the SWOT Analysis of Gentelle are as mentioned:

1. Excessive promotion of any product making it almost generic
2. Availability of cheap substitutes and low priced competitors

Gentelle Competition
Competitors

Below are the top 3 Gentelle competitors:

1. Johnson & Johnson
2. Reckitt Benckiser
3. Paras Pharmaceuticals


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Gentelle. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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