Gentelle SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Gentelle analyses the brand by its strengths, weaknesses, opportunities & threats. In Gentelle SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gentelle to benchmark its business & performance as compared to the competitors. Gentelle is one of the leading brands in the FMCG sector.

The article below lists the Gentelle SWOT (Strengths, Weaknesses, Opportunities, Threats), top Gentelle competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Gentelle

Gentelle Overview
Parent Company

Gentelle

Category

Baby care

Sector

FMCG

Tagline/ Slogan

-

USP

Provides good quality baby care solutions customized to the baby needs

Gentelle STP
Segmentation

Baby care products

Target Market

Upper middle class families looking for quality baby care products

Positioning

Provides good quality baby care solutions customized to the baby needs

SWOT Analysis of Gentelle

For Gentelle, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Gentelle SWOT Analysis:

Gentelle Strengths

The strengths of Gentelle looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Gentelle :

1. Attractive packaging for kids
2. Plethora of products
3. Good product quality as it is specially made for babies and kids

4. Good availability through multi-brand retail outlets

Gentelle Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Gentelle SWOT Analysis:

1. Yet to gain foothold in the global market
2. Priced higher than competitor’s products, thus reducing market share

3. Limited brand recall due to less advertising and marketing activities


Gentelle Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Gentelle SWOT Analysis:

1. Non-traditional promotions to increase word of mouth

2. Increase rural penetration


Gentelle Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Gentelle are as mentioned:

1. Excessive promotion of any product making it almost generic
2. Availability of cheap substitutes and low priced competitors

Gentelle Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Gentelle:

1. Johnson & Johnson
2. Reckitt Benckiser
3. Paras Pharmaceuticals


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Gentelle. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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