3M Glue SWOT Analysis

Published by MBA Skool Team, Last Updated: April 20, 2020

3M Glue SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of 3M Glue, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

3M Glue is one of the leading brands in the FMCG sector. The article below lists the 3M Glue SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of 3M Glue

For 3M Glue, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

3M Glue Strengths

The strengths of 3M Glue looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of 3M Glue :

1. User friendly attractive webpage
2. Plethora of products with a wide range
3. Good quality product perception

4. Has a stronghold in both institutional and individual solutions

3M Glue Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the 3M Glue SWOT Analysis:

1. Not a very strong distribution network in emerging economies
2. Limited awareness of brand amongst consumers

3M Glue Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in 3M Glue SWOT Analysis:

1. Target those cities and distribution channels where Pidilite has a relatively weaker presence
2. Competitions and contests for students organized at school and junior college levels is gaining popularity

3M Glue Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of 3M Glue are as mentioned:

1. Low switching costs amongst consumers
2.Many market players operating in India
3. Difficult to differentiate product

Read Similar SWOT analysis

Hence this concludes the 3M Glue SWOT analysis.

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About 3M Glue

3M Glue Overview
Parent Company






Tagline/ Slogan



Low stickiness long term solution

3M Glue STP

Adhesives and glues

Target Market

Urbane upper middle class consumers looking for high quality adhesive


Provides long term adhesive solution with no stickiness on hands

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to 3M Glue. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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