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3M Glue SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of 3M Glue analyses the brand/company with its strengths, weaknesses, opportunities & threats. In 3M Glue SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like 3M Glue to benchmark its business & performance as compared to the competitors and industry. As of 2020, 3M Glue is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top 3M Glue competitors and includes 3M Glue target market, segmentation, positioning & Unique Selling Proposition (USP).

3M Glue SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
3M Glue Brand Analysis
Parent Company

3M

Category

Adhesive

Sector

FMCG

Tagline/ Slogan

-

USP

Low stickiness long term solution

3M Glue STP
3M Glue Segmentation

Adhesives and glues

3M Glue Target Market

Urbane upper middle class consumers looking for high quality adhesive

3M Glue Positioning

Provides long term adhesive solution with no stickiness on hands

3M Glue SWOT Analysis
3M Glue Strengths

Below are the Strengths in the SWOT Analysis of 3M Glue:

1. User friendly attractive webpage
2. Plethora of products with a wide range
3. Good quality product perception

4. Has a stronghold in both institutional and individual solutions

3M Glue Weaknesses

Here are the weaknesses in the 3M Glue SWOT Analysis:

1. Not a very strong distribution network in emerging economies
2. Limited awareness of brand amongst consumers

3M Glue Opportunities

Following are the Opportunities in 3M Glue SWOT Analysis:

1. Target those cities and distribution channels where Pidilite has a relatively weaker presence
2. Competitions and contests for students organized at school and junior college levels is gaining popularity

3M Glue Threats

The threats in the SWOT Analysis of 3M Glue are as mentioned:

1. Low switching costs amongst consumers
2.Many market players operating in India
3. Difficult to differentiate product

3M Glue Competition
Competitors

Below are the top 3 3M Glue competitors:

1. Loctite
2. Pidilite
3. Pritt


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to 3M Glue. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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