3M Glue SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 5266

SWOT analysis of 3M Glue analyses the brand/company with its strengths, weaknesses, opportunities & threats. 3M Glue is one of the leading brands in the FMCG sector. The table below also lists the top 3M Glue competitors and elaborates 3M Glue segmentation, targeting, positioning & USP.

3M Glue

Parent Company

3M

Category

Adhesive

Sector

FMCG

Tagline/ Slogan

-

USP

Low stickiness long term solution

3M Glue STP

Segment

Adhesives and glues

Target Group

Urbane upper middle class consumers looking for high quality adhesive

Positioning

Provides long term adhesive solution with no stickiness on hands

3M Glue SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of 3M Glue. Strengths are:

1. User friendly attractive webpage
2. Plethora of products with a wide range
3. Good quality product perception

4. Has a stronghold in both institutional and individual solutions

Weaknesses

Here are the weaknesses in the 3M Glue SWOT Analysis:

1. Not a very strong distribution network in emerging economies
2. Limited awareness of brand amongst consumers

Opportunities

Following are the Opportunities in 3M Glue SWOT Analysis:

1. Target those cities and distribution channels where Pidilite has a relatively weaker presence
2. Competitions and contests for students organized at school and junior college levels is gaining popularity

Threats

The threats in the SWOT Analysis of 3M Glue are as mentioned:

1. Low switching costs amongst consumers
2.Many market players operating in India
3. Difficult to differentiate product

3M Glue Competition

Competitors

Below are the top 3 3M Glue competitors:

1. Loctite
2. Pidilite
3. Pritt


The brandguide table above concludes the 3M Glue SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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