3M Glue SWOT Analysis, Competitors & USP

3M

Adhesive

FMCG

-

Low stickiness long term solution

Adhesives and glues

Urbane upper middle class consumers looking for high quality adhesive

Provides long term adhesive solution with no stickiness on hands

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of 3M Glue. Strengths are:

1. User friendly attractive webpage
2. Plethora of products with a wide range
3. Good quality product perception

4. Has a stronghold in both institutional and individual solutions

Here are the weaknesses in the 3M Glue SWOT Analysis:

1. Not a very strong distribution network in emerging economies
2. Limited awareness of brand amongst consumers

Following are the Opportunities in 3M Glue SWOT Analysis:

1. Target those cities and distribution channels where Pidilite has a relatively weaker presence
2. Competitions and contests for students organized at school and junior college levels is gaining popularity

The threats in the SWOT Analysis of 3M Glue are as mentioned:

1. Low switching costs amongst consumers
2.Many market players operating in India
3. Difficult to differentiate product

Below are the top 3 3M Glue competitors:

1. Loctite
2. Pidilite
3. Pritt