3M Glue SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of 3M Glue analyses the brand by its strengths, weaknesses, opportunities & threats. In 3M Glue SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like 3M Glue to benchmark its business & performance as compared to the competitors. 3M Glue is one of the leading brands in the FMCG sector.

The article below lists the 3M Glue SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the 3M Glue SWOT Analysis:

SWOT Analysis of 3M Glue

For 3M Glue, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

3M Glue Strengths

The strengths of 3M Glue looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of 3M Glue :

1. User friendly attractive webpage
2. Plethora of products with a wide range
3. Good quality product perception

4. Has a stronghold in both institutional and individual solutions

3M Glue Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the 3M Glue SWOT Analysis:

1. Not a very strong distribution network in emerging economies
2. Limited awareness of brand amongst consumers


3M Glue Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in 3M Glue SWOT Analysis:

1. Target those cities and distribution channels where Pidilite has a relatively weaker presence
2. Competitions and contests for students organized at school and junior college levels is gaining popularity

3M Glue Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of 3M Glue are as mentioned:

1. Low switching costs amongst consumers
2.Many market players operating in India
3. Difficult to differentiate product


3M Glue Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of 3M Glue:

1. Loctite
2. Pidilite
3. Pritt

Hence this concludes the 3M Glue SWOT analysis.

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About 3M Glue

3M Glue Overview
Parent Company

3M

Category

Adhesive

Sector

FMCG

Tagline/ Slogan

-

USP

Low stickiness long term solution

3M Glue STP
Segmentation

Adhesives and glues

Target Market

Urbane upper middle class consumers looking for high quality adhesive

Positioning

Provides long term adhesive solution with no stickiness on hands


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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