Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of 3M Glue analyses the brand by its strengths, weaknesses, opportunities & threats. In 3M Glue SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like 3M Glue to benchmark its business & performance as compared to the competitors. 3M Glue is one of the leading brands in the FMCG sector.
The table below lists the 3M Glue SWOT (Strengths, Weaknesses, Opportunities, Threats), top 3M Glue competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Urbane upper middle class consumers looking for high quality adhesive
Provides long term adhesive solution with no stickiness on hands
SWOT Analysis of 3M Glue
3M Glue Strengths
Below are the Strengths in the SWOT Analysis of 3M Glue:
1. User friendly attractive webpage 2. Plethora of products with a wide range 3. Good quality product perception
4. Has a stronghold in both institutional and individual solutions
3M Glue Weaknesses
Here are the weaknesses in the 3M Glue SWOT Analysis:
1. Not a very strong distribution network in emerging economies 2. Limited awareness of brand amongst consumers
3M Glue Opportunities
Following are the Opportunities in 3M Glue SWOT Analysis:
1. Target those cities and distribution channels where Pidilite has a relatively weaker presence 2. Competitions and contests for students organized at school and junior college levels is gaining popularity
3M Glue Threats
The threats in the SWOT Analysis of 3M Glue are as mentioned:
1. Low switching costs amongst consumers 2.Many market players operating in India 3. Difficult to differentiate product
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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