Whitetone SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 2538

SWOT Analysis of Whitetone with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Vini group of companies


Face Powder



Tagline/ Slogan

De goraa nikhaar, instantly


Provides instant fairness

Whitetone STP


White toning face powder

Target Group

Young urbane females looking for convenient fairness options


As a fairness product to be applied after cream before going out which provides instant fairness

Whitetone SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Whitetone :

1. Advertisement aligned with positioning
2. Good packaging and visibility through TVCs
3. Positions itself as an after cream product applicant which kind of differentiates it from fairness creams

4. Growing interest in personal grooming amongst Indian female population
5. The growing urban population leading to higher sense of personal care


1. The brand has a limited market share compared to international leaders
2. Allegations of false results of using fairness creams hurts brand image


1. Introduce a similar product for men
2. Non-traditional promotional means to create word of mouth


1. Lot of competition in the market regarding fairness creams
2. Foreign players also coming in with FDI in retail

Whitetone Competition


Below are the 5 main Whitetone competitors :

1. Fair & lovely
2. Garnier lite

3. Olay

4. Nivea

5. Ponds

The brandguide table above concludes the Whitetone SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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