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Whitetone SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Whitetone analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Whitetone SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Whitetone to benchmark its business & performance as compared to the competitors and industry. Whitetone is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Whitetone competitors and includes Whitetone target market, segmentation, positioning & Unique Selling Proposition (USP).

Whitetone SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Whitetone Brand Analysis
Parent Company

Vini group of companies


Face Powder



Tagline/ Slogan

De goraa nikhaar, instantly


Provides instant fairness

Whitetone STP
Whitetone Segmentation

White toning face powder

Whitetone Target Market

Young urbane females looking for convenient fairness options

Whitetone Positioning

As a fairness product to be applied after cream before going out which provides instant fairness

Whitetone SWOT Analysis
Whitetone Strengths

Below are the Strengths in the SWOT Analysis of Whitetone:

1. Advertisement aligned with positioning
2. Good packaging and visibility through TVCs
3. Positions itself as an after cream product applicant which kind of differentiates it from fairness creams

4. Growing interest in personal grooming amongst Indian female population
5. The growing urban population leading to higher sense of personal care

Whitetone Weaknesses

Here are the weaknesses in the Whitetone SWOT Analysis:

1. The brand has a limited market share compared to international leaders
2. Allegations of false results of using fairness creams hurts brand image

Whitetone Opportunities

Following are the Opportunities in Whitetone SWOT Analysis:

1. Introduce a similar product for men
2. Non-traditional promotional means to create word of mouth

Whitetone Threats

The threats in the SWOT Analysis of Whitetone are as mentioned:

1. Lot of competition in the market regarding fairness creams
2. Foreign players also coming in with FDI in retail

Whitetone Competition

Below are the top 5 Whitetone competitors:

1. Fair & lovely
2. Garnier lite

3. Olay

4. Nivea

5. Ponds

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Whitetone. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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