Whitetone SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 3041

SWOT analysis of Whitetone analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Whitetone SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Whitetone to benchmark its business & performance as compared to the competitors and industry. Whitetone is one of the leading brands in the FMCG sector. The table below also lists the top Whitetone competitors and elaborates Whitetone market segmentation, target group, positioning & Unique Selling Proposition (USP).

Whitetone SWOT, Competitors, Marketing STP & Brand analysis Table
Whitetone Brand Analysis
Parent Company

Vini group of companies


Face Powder



Tagline/ Slogan

De goraa nikhaar, instantly


Provides instant fairness

Whitetone STP

White toning face powder

Target Group

Young urbane females looking for convenient fairness options


As a fairness product to be applied after cream before going out which provides instant fairness

Whitetone SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Whitetone. Strengths are:

1. Advertisement aligned with positioning
2. Good packaging and visibility through TVCs
3. Positions itself as an after cream product applicant which kind of differentiates it from fairness creams

4. Growing interest in personal grooming amongst Indian female population
5. The growing urban population leading to higher sense of personal care


Here are the weaknesses in the Whitetone SWOT Analysis:

1. The brand has a limited market share compared to international leaders
2. Allegations of false results of using fairness creams hurts brand image


Following are the Opportunities in Whitetone SWOT Analysis:

1. Introduce a similar product for men
2. Non-traditional promotional means to create word of mouth


The threats in the SWOT Analysis of Whitetone are as mentioned:

1. Lot of competition in the market regarding fairness creams
2. Foreign players also coming in with FDI in retail

Whitetone Competition

Below are the top 5 Whitetone competitors:

1. Fair & lovely
2. Garnier lite

3. Olay

4. Nivea

5. Ponds

The brandguide table above concludes the Whitetone SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Whitetone. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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