Sundeo Summer Powder SWOT Analysis, USP & Competitors

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SWOT Analysis of Sundeo Summer Powder with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sundeo Summer Powder

Parent Company

Vini Group of companies


Talcum Powder



Tagline/ Slogan

Stay dry. Stay Fresh.


Keeps you dry & fresh during summers



Talcum powder for summers

Target Group

People who sweat a lot during summers but want to evade the side-effects of the same (body odor problems)


As an effective solution to the body odor problems due to excessive sweating during summer and provides freshness at the same time

SWOT Analysis


1. Effective functional marketing
2. Good understanding of the market being a local player

3. Good advertising via television commercials

4. Good distribution and availability owing to parent brand


1. Not a very high brand awareness amongst consumers
2. Foreign players have a higher quality brand perception


1. Tie-ups with beauty clinics, gymnasiums, sports academies etc
2. Explore the untapped rural market
3. Use non-traditional promotional means to increase word of mouth about the product


1. Increasing competition as many companies trying to enter into this segment
2. Cheap imitation products



1. Nycil

2. Dermicool
3.Shower to Shower

4. Boro Plus prickly heat powder

The table above concludes the Sundeo Summer Powder SWOT analysis along with its marketing and brand parameters.


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